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No need to fear, Groupon is here!

By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to fear, Groupon is here! With an assortment of discounted restaurants and activities, this unique marketing

What PR Hath Snooki Wrought?

By Christine Kapurch Reality shows continue to flood the airwaves and consume our newspapers. The diverse demographics that are reached through these programs forces me to ask the question, is this just trashy TV or quite possibly the smartest PR tool ever created? Every summer,

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