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The Ethics of Parasocial Relationships in the Digital Age

The Ethics of Parasocial Relationships in the Digital Age

Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a

Rachel Zegler’s Comeback: Restoring Reputation in the Media

Rachel Zegler’s Comeback: Restoring Reputation in the Media

Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger Games: The Ballad of Songbirds and Snakes,” has staged a remarkable resurgence in the public relations sphere. Prior to her involvement

New Balance Is the New Trend

New Balance Is the New Trend

Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in

U2 and Inhaler: Two Generations of Irish Rock Bands

U2 and Inhaler: Two Generations of Irish Rock Bands

Published on April 29, 2023, at 8:10 a.m.by Hailey Castillo. Irish rock band U2, which formed in the 1970s, has consistently been popular for almost 50 years thanks to several avenues. Whether it be “With or Without You” (aka Ross and Rachel’s song from “Friends”) or frontman Bono’s

A24’s Expertise: Authentically Connecting with Audiences

A24’s Expertise: Authentically Connecting with Audiences

Published on April 19, 2023, at 5:49 p.m.by Hailey Castillo.  “Parents need to know that even though former Disney stars Selena Gomez and Vanessa Hudgens are in “Spring Breakers,” it’s absolutely not appropriate for teens,” Common Sense Media wrote about one of A24’s first films. Directed by Harmony Korine, who

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in her rebellious phase for “the best of both worlds.” For the first time since her departure, Miley Cyrus has partnered with Disney once again. This

The Royal Family: PR’s Favorite Case Study

The Royal Family: PR’s Favorite Case Study

Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the

Kanye “Ye” West’s Image Is Heading South

Kanye “Ye” West’s Image Is Heading South

Published on Oct. 19, 2022, at 2:00 p.m. by Jamie Zimmerman. “Stop telling Jewish people to get over what Kanye said and that he’s mentally ill and not serious.” “Please stop using mental illness to explain away Kanye West’s anti-Semitic rants.” “Tell me again why

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Published on March 7, 2022, at 11:15 p.m.by Alice Helms. The smell of fresh polish and scented lotion while hearing the buzzing of nail-grooming tools is a common experience for many of us as we have our nails professionally done. Male or female, our thought

From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose

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