Make It “On-Brand”

Published on April 22, 2019, at 4:01 p.m. by Cassidy Anderson. “I haven’t been watching TV lately unless it’s sports.” “That’s so on-brand for you.” This was an actual conversation I had the other day,…

The PR Benefits of Binge-Watching

Published on February 20, 2019, at 4:33 p.m. by Cassidy Anderson. There are thousands of different TV shows nowadays, and almost as many ways to watch them. But is it OK to watch them? Is…

Navigating to Safe Waters in Political PR

Published on February 18, 2019, at 9:25 a.m. by Cassidy Anderson. In the era of a 24-hour news cycle and growing civic tensions within the United States, navigating the treacherous waters of political public relations…

Lindsay Lohan: The Nostalgia Trap

Published on February 6, 2019, at 4:30 p.m. by Cassidy Anderson. At the age of 12, Lindsay Lohan made her acting debut. In the years following her success with the movie “The Parent Trap,” Lohan…