Things Learned Outside the Classroom

Posted At: December 14, 2013 12:33 p.m. by Casey Rogers As I finished up with finals last week and graduated Saturday morning, I have been reminiscing about the last four and half years of my…

Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR…

The PR Phenomenon of Film Tourism

Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The motion picture and film sector has become a multi-billion-dollar industry since its beginning in the United States and other countries around…

Productively Pinning

Posted At: April 5, 2013 4:15 P.M. by Casey B. Rogers In a recent webinar hosted by Vocus, Jennifer Evans Cario, an industry leader in content-driven social media strategies, discussed “Pinterest: Marketing’s New MVP.” With so…

A Toast to Triumph

Posted At: March 6, 2013 4:00 P.M. by Gillian Richard and Haley Clemons “Eighty-five percent of all restaurants fail within the first five years, and 50 percent fail within the first year,” said Kim Boyle,…

Social Media and 21st Century Litigation

Posted At: March 4, 2013 1:27 P.M. by Casey Rogers In today’s digitally centric society, it comes as no surprise that user data from social media outlets has found a unique niche in the modern…

Making a Mark Like Maker’s

Posted At: March 1, 2013 8:45 A.M. by Casey Rogers You may have read about the popular bourbon titan, Maker’s Mark, and the backlash in response to the company’s announcement to reduce the alcohol content. This…

Virtual Agencies — The Real Deal

Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and every day. By minimizing overhead costs, these agencies are able to…

Inauguration 2013: A Social Media Explosion

Posted At: January 25, 2013 1:40 P.M. by Casey B. Rogers While a million people flocked to the nation’s capital on Monday to watch the second inauguration of President Barack Obama, even more were virtually…