Posted At: May 10, 2010 12:44 PM by Caroline Beard In looking at the 2009 PRWeek awards, the diversity of the award-winning campaigns is impressive; they range from touching and heartfelt (“A New Face for Lai”) to humorous (“‘What Would You Do for a Klondike Bar’
Posted At: March 24, 2010 2:09 PM by Caroline Beard For decades, SeaWorld has built its brand around Shamu, changing the aquatic mammal’s image from killer whale to lovable orca. Then last month, SeaWorld trainer Dawn Brancheau was killed by one of the whales during a show, and the Internet
We thought the “sexting” epidemic only afflicted hormonally-charged, pubescent teens. Then the Brett Favre scandal hit newsstands across the nation. Allegedly, the 41-year-old Minnesota Vikings quarterback has been making passes both on the field and off; Jenn Sterger, a former New York Jets sideline reporter
Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to buy one. Personally, I was sleeping that morning. I haven’t
If there were an Oscar for PSAs, I’ve found my pick for 2010. Over the past few years, I’ve seen scores of PSAs that cram enough gore for a Tarantino movie into a single 30-second spot. This week, for the first time in a long
