PR Lessons from Michael Scott

Published on May 9, 2018, at 10:02 a.m. by Cara Bolt. Michael Scott is one of the more memorable managers portrayed on television. His wacky shenanigans create some of the most iconic scenes in “The…

The Elusive Art of Pitching

Published on April 17, 2018, at 1:11 p.m. by Cara Bolt. Is pitching an elusive art? As a public relations practitioner, it’s frustrating when you spend hours crafting the perfect pitch, only for it to…

The New Wave of Zoo Marketing

Published on March 26, 2018, at 1:54 p.m. by Cara Bolt. Traditionally, zoos have been marketed as places where people can see wild animals up close. In more recent years, several large zoos have been…

Kentucky Fried…No Chicken?

Published on March 23, 2018, at 12:29 a.m. by Cara Bolt. Can Kentucky Fried Chicken (KFC) actually run out of chicken? It sounds like a set up to a bad joke, but the punchline happened…

Mark Harris: From VP at IBM to UA Professor

Published on February 27, 2018, at 9:33 a.m. by Cara Bolt. Mark Harris, former vice president of communications for Global Business Services at IBM, has completed a three-decade career, which included a role as a…

From Crocodile Hunter to Zoo Intern

Published on February 1, 2018, at 1:13 p.m. by Cara Bolt. When I was little, I dreamed of being the Crocodile Hunter. Every day at 4 p.m. (yes, I still remember the time it came…