Reach for the SKYY

Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to swing right into the culture that is grits, fried chicken, cowboy…

Learning the ROPES

Published on May 2, 2017, at 12:15 p.m. by Kayla Sullivan. Public relations students learn during their studies about the ROPES process of building a campaign, that is research, objectives, programming, evaluation and stewardship. Research…

Let’s Get Political

Posted: January 27, 2015, 3:37 p.m. by Sadie Schwarm. The best campaigns are the ones we lose. From a public relations standpoint, this perspective seems misguided. Is it even possible to lose a public relations…

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s…

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view,…

It Takes MoreThanUThink

Posted At: October 14, 2012 7:35 P.M.
by Grace Roberts and Christina Steward
The development of a campaign can be a daunting task. By keeping the following tips in mind, the process in planning your campaign might be less stressful than you think.

Noteworthy Work: Past Campaigns That Deserve a Second Look

Posted At: May 10, 2010 12:44 PM by Caroline Beard In looking at the 2009 PRWeek awards, the diversity of the award-winning campaigns is impressive; they range from touching and heartfelt (“A New Face for Lai”)…

The Secret to Courting the Undecided Voter

Posted At: November 1, 2010 by Libby Page During the November election, many Americans asked themselves, “Who am I voting for?” In a political world that seems polarized, some may be surprised at the percentage of…

Lady Gaga: Fashion Faux Pas or Good PR?

For anyone who missed the 2010 MTV Video Music Awards this year, I’m sure you heard about the outrageous dress worn by Lady Gaga when she accepted her award for video of the year. From…

PR: The Experience

When I chose public relations as my college major, I honestly didn’t know what it meant. I’ve always enjoyed writing and knew communication was the field for me, but I didn’t really know what direction…

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