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A Royal Campaign

A Royal Campaign

Published on June 13, 2017, at 8:38 a.m. by Kayla Sullivan. The Duke and Duchess of Cambridge and Prince Harry have launched a campaign in the United Kingdom called Heads Together to encourage conversations about mental health. The Royal Foundation has partnered with eight charities that

A Campaign Creating Quite the Buzz

A Campaign Creating Quite the Buzz

Published on April 24, 2017, at 8:10 a.m. by Meredith Folsom. When you think of Frosted Flakes, you think of a tiger. When you think of Trix, you think of a rabbit. When you think of Cheerios, you think of a bee — well, that’s

Some Things Stay the Same

Some Things Stay the Same

Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the ideas, drive and mission have remained the same. In a recent interview, Cheryl Nelson, who holds a bachelor’s degree in English

A+ for Amazon

A+ for Amazon

Published on October 12, 2016, at 11:20 p.m. By Ashley Stults Amazon recently launched a PR campaign of 10-second ads promoting its smart speaker product, Amazon Echo. Released in the U.S. in 2015, Echo was an instant hit. The product often referred to as Alexa is

Campaigning the Golden Man

Campaigning the Golden Man

Posted on February 12, 2016, at 1:12 p.m. by Drew Pendleton. When the Oscars are broadcast every winter, they signal more than just the end of a year in film. They also signal the end of months of campaigning, the end of a calendar stuffed

Snapchat Makes the Final Four

Snapchat Makes the Final Four

Posted: April 3, 2015, 12:05 p.m. by Esther Workman. Snapchat is on the fast track to becoming the Kentucky basketball of social media, making slam dunks on and off the court. According to Adweek, Amazon and Hollister paid the company a hefty $750,000 each for

Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

A Tweet of Giving

A Tweet of Giving

Posted: January 14, 2015, 10:18 a.m. by Mary Kathryn Woods Tis the season to be jolly — and charitable, of course. The holiday season inspires individuals, businesses and organizations, alike, to give back to their favorite causes. This spirit of giving reappears every year, but

Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. httpss://www.youtube.com/watch?v=h5yyzdgnxoc Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with .

A+ for Average

A+ for Average

Posted: March 14, 2014, 2:30 p.m. by Morgan Daniels. Women often suffer from low self-esteem and negative body image thanks to the impossible standard of beauty seen in the media and mainstream culture. These issues become noticeable in teens and adults, but the seed of

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