Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

What’s Next: PR, Post Grad

Published on December 11, 2017, at 6:57 p.m. by Caitlin Heffley. “What do you want to be when you grow up?” For young children, this is a common question that often evokes answers of all…

It’s the Small Things

Published on November 13, 2017, at 1:12 p.m. by Caitlin Heffley. With increased tools for exposure, communication and brand development, it is now easier than ever to begin a small business, and, due to the…

What About Us: Why the PR industry needs PR

Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my…