Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The…

What’s All the Buzz About?

Posted: March 16, 2015, 10:45 a.m. by Katie Lansford. Buzzfeed. It’s a combination of social media, viral content, quizzes, videos and serious news stories. It’s addictive and entertaining. But most importantly, it’s changing the way…

Under the PINfluence

Posted: October 1, 2014, 9:11 p.m. by Mary Kathryn Woods. Just keep pinning, just keep pinning, just keep pinning, pinning, pinning. That tune must be swimming through the minds of Pinterest co-founders Ben Silbermann, Evan…