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Kraft’s ‘Send Noods’ Campaign Gets Sent Back

Kraft’s ‘Send Noods’ Campaign Gets Sent Back

Published on October 19, 2020, at 8:30 p.m. by Tess Hensley. I can picture it now: There’s a meeting at Kraft discussing campaigns for National Noodle Day. Someone makes a joke under their breath, “Send Noods. You know, like send nudes, but noodles.” Unfortunately, the

Collegiate #PRofessionals: Millennial Burnout and Perfectionism

Collegiate #PRofessionals: Millennial Burnout and Perfectionism

Published on January 31, 2019, at 11:20 a.m. by Julia Landon. If there is one thing almost all college students struggle with today, it is burnout. Burnout is defined by Mayo Clinic as “a state of physical or emotional exhaustion that also involves a sense of

Blurred Lines: Native Ads or Editorial Content?

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing

What’s All the Buzz About?

What’s All the Buzz About?

Posted: March 16, 2015, 10:45 a.m. by Katie Lansford. Buzzfeed. It’s a combination of social media, viral content, quizzes, videos and serious news stories. It’s addictive and entertaining. But most importantly, it’s changing the way we consume content online. Buzzfeed is forward thinking in that

Under the PINfluence

Under the PINfluence

Posted: October 1, 2014, 9:11 p.m. by Mary Kathryn Woods. Just keep pinning, just keep pinning, just keep pinning, pinning, pinning. That tune must be swimming through the minds of Pinterest co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. The social bookmarking site, now valued

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