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New Balance Is the New Trend

New Balance Is the New Trend

Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in

Kay Social Marketing: Always Do Good Business

Kay Social Marketing: Always Do Good Business

Published on April 22, 2021 at 2:19 p.m. by Caroline Robinson. What do A Rebel in Prada, 11 Street Media, Loren Elizabeth Designs and Perfectly Portioned Nutrition all have in common? They are among many other Kay Social clients. Less than a year old, Kay Social,

Get One, Give One

Get One, Give One

Published on April 20, 2021 at 8:08 p.m. by Caroline Robinson. You’ve heard of businesses implementing the “buy-one-get-one” selling strategy, but have you heard of the “get-one-give-one” approach? Many companies choose to give back to communities in need by giving a product or service away with

Return on Investment: How I Found PR Value in the Financial World

Return on Investment: How I Found PR Value in the Financial World

Published on November 13, 2017, at 8:20 a.m. by Caitlin Heffley. As I embarked upon the summer internship-seeking process during my junior year of college, I had great confidence. I knew all the right answers and felt like a promising candidate. I also had a

Reach for the SKYY

Reach for the SKYY

Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to swing right into the culture that is grits, fried chicken, cowboy boots and all things Dixieland Delight. I sat in my

The Queen of QVC

The Queen of QVC

Published on June 6, 2017, at 8:06 a.m. by Briana Borcic. It all started in 1997 with an earring box. Today, the Chicago-bred entrepreneur Lori Greiner has about 500 inventions and 120 patents to her name. With her success has come the opportunity to sit as one

Marketing and Public Relations: The Value of Switching Hats

Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it is important to recognize the ways in which they are

LUV at First Flight

LUV at First Flight

Published on April 18, 2017, at 11:00 a.m. by Clara Balestrieri. As you’re sitting at your computer and planning your next trip, what do you look for specifically? Low fares? Layovers? Airlines? Of course, we take all of those things into consideration, but there is

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

The Public Relations Side of a Data Breach

The Public Relations Side of a Data Breach

Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches that, in turn, resulted in stolen customer financial information and assets — and, in Target’s

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