Reach for the SKYY

Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to swing right into the culture that is grits, fried chicken, cowboy…

The Queen of QVC

Published on June 6, 2017, at 8:06 a.m. by Briana Borcic. It all started in 1997 with an earring box. Today, the Chicago-bred entrepreneur Lori Greiner has about 500 inventions and 120 patents to her name. With…

Some Things Stay the Same

Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the ideas, drive and mission have remained the same. In a recent…

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and…

The Presidency PR Transition

Published on April 5, 2017, at 12:06 p.m. by Briana Borcic. President Donald J. Trump’s inauguration may have opened a new door for public relations. Over the past year, President Trump has taken the media by…

Branding: It Might Be Easier for Your Dog

Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and…