Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic public relations is to relate to their own communities. Public relations professionals understand how essential
Published on August 7, 2017, at 9:45 a.m. by Katie McKinzey As I was scrolling through my newsfeed, looking at the headlines of articles on CNN’s website to get my daily dose of news, my eyes halted when I saw “Coca-Cola is replacing Coke Zero with
Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me, you have had a Twitter countdown followed by a live-tweet
Published on June 20, 2017, at 1:10 PM by Katie Willem. Getting hired in the field of public relations isn’t easy. In fact, the hiring process can be quite demanding. Most of the time, it takes more than a résumé full of accomplishments and a
Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and the impact you want to leave. There are many people
Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and
Published on October 11, 2016, at 3:16 p.m. By Amelia Neumeister. Brand, branding and brand marketing are three words that many public relations practitioners, advertisers and marketers use very regularly to describe an organization’s presence in the world. But more and more often, organizations are moving
Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications director to easily reference. “It helps me to be able
Published on September 20, 2016, at 2:48 p.m. by Ashley Stults. Not only did the legendary performer Prince leave behind a musical legacy, but he also left behind a brand legacy. During his career, he produced chart-topping hits, starred in a movie inspired by his
Published on June 6, 2017, at 8:07 a.m. by Leah Tobak. Since the turn of the century, Google has consistently set the standard for company April Fools’ Day jokes. Beginning in 2000, Google’s annual antics began drawing national attention and inspiring other companies to follow suit.
