What’s New With Cartoons?

Published on September 8, 2017, at 2:01 p.m. by Katie Willem. Cartoons on Saturday mornings are a tradition for many families. Classics like “Tom & Jerry,” The Flintstones” and shows featuring the Looney Tunes are…

Refugee Relations

Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic public relations is to relate…

Coke Zero to Coke Zero Sugar

Published on August 7, 2017, at 9:45 a.m. by Katie McKinzey As I was scrolling through my newsfeed, looking at the headlines of articles on CNN’s website to get my daily dose of news, my…

Shark Week Hoo Ha Ha

Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me,…

Public Relations: New Age Seduction

Published on June 20, 2017, at 1:10 PM by Katie Willem. Getting hired in the field of public relations isn’t easy. In fact, the hiring process can be quite demanding. Most of the time, it…

Branding: It Might Be Easier for Your Dog

Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and…

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in…

Branding in a Digital World

Published on October 11, 2016, at 3:16 p.m. By Amelia Neumeister. Brand, branding and brand marketing are three words that many public relations practitioners, advertisers and marketers use very regularly to describe an organization’s presence in…

Welcome to the City of Branding, Home of the Visual Identity

Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications…

Branding Lessons from Prince’s Purple Reign

Published on September 20, 2016, at 2:48 p.m. by Ashley Stults. Not only did the legendary performer Prince leave behind a musical legacy, but he also left behind a brand legacy. During his career, he…

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