Personal brand

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations…

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

Celebrity Rebranding 101

Published on December 15, 2017, at 7:20 a.m. by Lexi McKenzie. Celebrities have been rebranding themselves for years but lately, public figures seem to be changing up their images left and right. The popularity in…

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months,…

What’s New With Cartoons?

Published on September 8, 2017, at 2:01 p.m. by Katie Willem. Cartoons on Saturday mornings are a tradition for many families. Classics like “Tom & Jerry,” The Flintstones” and shows featuring the Looney Tunes are…

Refugee Relations

Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic public relations is to relate…

Coke Zero to Coke Zero Sugar

Published on August 7, 2017, at 9:45 a.m. by Katie McKinzey As I was scrolling through my newsfeed, looking at the headlines of articles on CNN’s website to get my daily dose of news, my…

Shark Week Hoo Ha Ha

Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me,…

Public Relations: New Age Seduction

Published on June 20, 2017, at 1:10 PM by Katie Willem. Getting hired in the field of public relations isn’t easy. In fact, the hiring process can be quite demanding. Most of the time, it…

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