Public Relations: New Age Seduction

Published on June 20, 2017, at 1:10 PM by Katie Willem. Getting hired in the field of public relations isn’t easy. In fact, the hiring process can be quite demanding. Most of the time, it…

Branding: It Might Be Easier for Your Dog

Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and…

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in…

Branding in a Digital World

Published on October 11, 2016, at 3:16 p.m. By Amelia Neumeister. Brand, branding and brand marketing are three words that many public relations practitioners, advertisers and marketers use very regularly to describe an organization’s presence in…

Welcome to the City of Branding, Home of the Visual Identity

Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications…

Branding Lessons from Prince’s Purple Reign

Published on September 20, 2016, at 2:48 p.m. by Ashley Stults. Not only did the legendary performer Prince leave behind a musical legacy, but he also left behind a brand legacy. During his career, he…

Google’s Gags

Published on June 6, 2017, at 8:07 a.m. by Leah Tobak. Since the turn of the century, Google has consistently set the standard for company April Fools’ Day jokes. Beginning in 2000, Google’s annual antics began…

#TBTV: Nostalgia Now Trending

Posted on March 2, 2016, at 11:30 a.m. by Elizabeth Broussard. It’s happening: TV today is stuck in the 90s. Well, maybe not stuck — just a little preoccupied. For many scrunchie-wearing, MTV-obsessed teens, the…

The Sweet Secret to Nestle’s Global Branding Success

Posted on February 10, 2016, at 10:00 p.m. by Mackenzie Lyng. When you think of Nestle brands, you probably envision tasting the flaky, peanut-butter-flavored center of a Butterfinger or smelling freshly baked Toll House cookies.…

It’s a New Barbie World

Posted on February 5, 2016, at 1:40 p.m. by Mackenzie Ross. Like many little girls, I spent countless hours crafting fairytales, building dream homes and finding the perfect pink outfit for my 11.5 inch, blonde-haired,…

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