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Products in Disguise

Products in Disguise

Published on April 6, 2017, at 6:47 p.m. by Julia Cione. Almost every time I watch movies with some of my PR friends, we blurt out “product placement” when we see specific brands on screen. It makes us laugh because we know there was a team

Brands that Fit

Brands that Fit

Published on March 3, 2017, at 11:15 a.m. by Julia Cione. Living a healthy lifestyle has basically become a fashion trend. People are showcasing their physically fit behavior all over their social media platforms. From keeping up with personal social media posts at the gym

Tell Me About Yourself

Tell Me About Yourself

Published on January 31, 2017, at 8:00 a.m. by Kayla Sullivan. “So, tell me a little bit about yourself?” Until a few months ago, I didn’t know how to answer this question when asked in a job interview. Where am I supposed to begin? How

Trolling Through Instagram

Trolling Through Instagram

Posted on October 18, 2016, at 2:05 p.m. by Nicole Morgan. Calling all Instagrammers, a new filter has been released…and it is not for your photos. With millions of users daily, Instagram has become a popular platform for people to share photos and videos. Among

Coffee, Coffee, Coffee!

Coffee, Coffee, Coffee!

Posted on October 7, 2016, at 2:55 p.m. by Nicole Morgan. Have you ever wanted to visit a fictional place from a book or a movie? Loyal fans of the beloved television series, “Gilmore Girls,” know this feeling all too well. We’ve all wanted to

Welcome to the City of Branding, Home of the Visual Identity

Welcome to the City of Branding, Home of the Visual Identity

Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications director to easily reference. “It helps me to be able

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

Posted on Nov. 4, 2015, at 3 p.m. by Caroline Giddis. “Doug is very … lazy in the morning,” said Leslie Mosier. “Some mornings are crazy when we have a video or photo shoot. He’s just like a sack of potatoes so usually I’ll wake

L.L. Bean: Booting out the Competition

L.L. Bean: Booting out the Competition

Posted on October 13, 2015, at 2:10 p.m. by Katie Gatti. Brands strive for exclusivity when creating a new product, and L.L. Bean somehow managed to stumble upon this elusive quality without creating anything new. For the second year in a row, L.L. Bean is

Social Media & Health Care: Made for Each Other

Social Media & Health Care: Made for Each Other

Published October 2, 2015, 2:00 p.m. by Caroline Giddis. Over the past 10 years, the world has seen a boom in the creation and use of social media. Different industries have adopted it and watched how it significantly boosted their business. Health care, an industry

Get Your Brand on Board!

Get Your Brand on Board!

Posted: March 9, 2015, 2:16 p.m. by Haley Petrey. I’m stepping out on a limb by saying most of us are guilty of wasting away hour after hour pinning things to our dream homes and imaginary closets. A task so mindless yet it manages to

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