Body Positivity and Brand Authenticity

Published on October 4, 2018, at 3:10 p.m. By Gillian Castro Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining…

Styling Harry Styles

Published on June 13, 2017, at 8:43 a.m. by Julia Cione. Harry Styles, musical artist, announced his solo career with the release of his first single “Sign of the Times” in April 2017. Coming from…

Products in Disguise

Published on April 6, 2017, at 6:47 p.m. by Julia Cione. Almost every time I watch movies with some of my PR friends, we blurt out “product placement” when we see specific brands on screen. It…

Brands that Fit

Published on March 3, 2017, at 11:15 a.m. by Julia Cione. Living a healthy lifestyle has basically become a fashion trend. People are showcasing their physically fit behavior all over their social media platforms. From…

Tell Me About Yourself

Published on January 31, 2017, at 8:00 a.m. by Kayla Sullivan. “So, tell me a little bit about yourself?” Until a few months ago, I didn’t know how to answer this question when asked in…

Trolling Through Instagram

Posted on October 18, 2016, at 2:05 p.m. by Nicole Morgan. Calling all Instagrammers, a new filter has been released…and it is not for your photos. With millions of users daily, Instagram has become a…

Coffee, Coffee, Coffee!

Posted on October 7, 2016, at 2:55 p.m. by Nicole Morgan. Have you ever wanted to visit a fictional place from a book or a movie? Loyal fans of the beloved television series, “Gilmore Girls,”…

Welcome to the City of Branding, Home of the Visual Identity

Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications…

L.L. Bean: Booting out the Competition

Posted on October 13, 2015, at 2:10 p.m. by Katie Gatti. Brands strive for exclusivity when creating a new product, and L.L. Bean somehow managed to stumble upon this elusive quality without creating anything new.…

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