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Transforming Abercrombie: The Multibillion Dollar Rebrand

Transforming Abercrombie: The Multibillion Dollar Rebrand

Published on February 15, 2o24, 11:47 p.m.by Halston Seton. When you walk into an Abercrombie store, your eyes don’t instantly tear up from the smell of men’s cologne anymore. Better yet, there’s enough light throughout the store so you can actually see the clothes you

The Art and Science of Rebranding

The Art and Science of Rebranding

Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets

The Pop-Up Phenomenon: Pros And Cons

The Pop-Up Phenomenon: Pros And Cons

Published on November 3, 2023, 11:09 a.m.by Chloe Petro.  A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand

Communication Strategy Is an Olympic Sport

Communication Strategy Is an Olympic Sport

Published on October 10, 2023, 8:58 a.m.by Chloe Petro.  The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the

The Royal Family: PR’s Favorite Case Study

The Royal Family: PR’s Favorite Case Study

Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the

The Importance and Evolution of DE&I in the PR Industry

The Importance and Evolution of DE&I in the PR Industry

Published on Nov. 1, 2022, at 5:57 p.m. by Sophie Collins. With diversity, equity and inclusion (DE&I) becoming a staple in discussion — particularly how its existence is key to a harmonious workplace — it is clear that the topic is crucial to the success

The Rise of the Personal Brand and NIL

The Rise of the Personal Brand and NIL

Published on Oct. 26, 2022, at 7:45 p.m. by Carleigh Clark. Name, image and likeness. Three words that have changed the landscape of college athletics almost overnight. NIL deals created millionaires out of college athletes seemingly instantaneously. The National Collegiate Athletic Association voted on June 30, 2021, to

Come on, Sunshine, Get to Work

Come on, Sunshine, Get to Work

Published on November 30, 2020, at 5:10 p.m.by Katelyn Lambert.  When I see the logo for Hello Sunshine, I automatically think of the book club that Reese Witherspoon created, but it turns out the media company is way more than just a book club. Witherspoon’s company has

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

You May Want to Read the Label

You May Want to Read the Label

Published on April 15, 2020, at 8:34 p.m. by Allie Rose. Skin. It is the largest organ in the human body. We wash it. We put makeup on it. We try to make it look its best. Shouldn’t we also do our best to take

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