Published on October 16, 2023, 1:29 p.m.by Alison Reed. When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.
Published on November 9, 2020, at 3:15 p.m. by Allison Cohen. Everyone loves ice cream. Ben & Jerry’s is a leading brand that offers 60 unique flavors with over 600 shops nationwide. Though every flavor is delicious, the company’s pledge to stand up for its
Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner
