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How Large Nonprofits Take on Health Care Public Relations

How Large Nonprofits Take on Health Care Public Relations

Published on October 15, 2023, 4:35 p.m. by Caroline Raley. In an era where health care remains an enduring necessity, nonprofit organizations in the field of health care public relations play an indispensable role in shaping the future of accessible, affordable and equitable health care

HRlogics: The Power of PR and Marketing for Startups

HRlogics: The Power of PR and Marketing for Startups

Published on October 6, 2023, 5:00 p.m.by Katherine Williams.  Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%

New Balance Is the New Trend

New Balance Is the New Trend

Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in

Reestablishing Trust in the Media

Reestablishing Trust in the Media

Published on April 7, 2023, at 10:01 p.m. by Kate Amberson. Trust in the media is at a nearly all-time low in the United States. In fact, only 34% of Americans reported having a “great deal” or “fair amount” of trust and confidence in the

The New, Yet Not-So-Real Face of Influencer Marketing

The New, Yet Not-So-Real Face of Influencer Marketing

How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors, political activists and musicians. Their platforms span across nations and cultures, and they possess the rare power to influence children and

On the Sidelines: PR and Sports Crises

On the Sidelines: PR and Sports Crises

Published on February 11, 2019, at 4:05 p.m. by Dasia Greer. Even if you don’t consider yourself an avid sports fan, I’m sure you are privy to the numerous scandals that have transpired involving many of America’s favorite professional athletes. Athletes such as Kobe Bryant,

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