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Brand Management During An Insurrection

Brand Management During An Insurrection

Published on February 11, 2021, at 1:50 p.m.by Adam Kern, Guest Contributor. Consumers increasingly value brand positions that align with their own. Sharply divisive issues become difficult to navigate. Successful brand leadership reinforces company values, especially during turmoil. Recently, resistance to sociopolitical change in the

Podcast Equality — The Rise of the Female Voice

Podcast Equality — The Rise of the Female Voice

Published on October 2, 2019, at 8:25 p.m. by Louise Margeson. In a world full of smartphones, streaming services and apps that can deliver food to your door with the touch of a button, society has become transfixed with the notion of instant gratification. We

The Masters: A Brand Unlike Any Other

The Masters: A Brand Unlike Any Other

Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner

Guilty by Association

Guilty by Association

Published on February 8, 2017, at 8:56 a.m. by Tristen Gell. Ivanka Trump — an amazingly successful business woman and fashion icon. You may know her father, President Donald J. Trump. Some people aren’t too happy with several recent decisions President Trump has made. However,

Now Following @Pontifex

Now Following @Pontifex

Published October 25, 2015, 5:00 p.m. by Tatum Roessler. Upon his first visit to the United States, Pope Francis “broke the Internet.” He dominated everyone’s news feeds with Pope Mobile geo-filters, live tweets, Instagrams and heavy digital media coverage. Thousands of attendees captured the Papal

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

Startups and Public Relations

Startups and Public Relations

Posted: November 10, 2014, 5:40 p.m. by Michelle Sue Agee. As a slightly seasoned, soon-to-be public relations professional, I spend much time deciphering an array of positive and negative public relations scenarios that brands have created for themselves. These brands are either established or wrangling

A Bite out of Apple

A Bite out of Apple

Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves

Oreo: The Little Cookie That Could

Oreo: The Little Cookie That Could

Posted: September 3, 2014, 2:29 p.m. by Katie Foster Howard. Coke vs. Pepsi, Apple vs. Microsoft, Nike vs. Adidas. These three brand wars have been raging in the past decades, and the entrance of social media marketing has made it a downright blood bath. However,

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