Skip links

The New, Yet Not-So-Real Face of Influencer Marketing

The New, Yet Not-So-Real Face of Influencer Marketing

How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors, political activists and musicians. Their platforms span across nations and cultures, and they possess the rare power to influence children and

How to Maximize Your Study Abroad

How to Maximize Your Study Abroad

Published on July 12, 2018, at 10:31 a.m. by Greta Banks. In an increasingly globalized world — one that public relations is not immune to — study abroad provides students a great opportunity to amass international experiences and competencies before entering the workforce. According to the Institute

Employee Relations: The Key to Company Success

Employee Relations: The Key to Company Success

Published on April 18, 2018, at 2:54 p.m. by Elizabeth Driver. Many factors contribute to a company’s success: a quality product, strong brand personality, organized operations, loyal consumers, etc. All of these functions serve integral roles in the business structure. Focused on the bottom line,

The Perfect PR Pair: Dating Apps and Social Media

The Perfect PR Pair: Dating Apps and Social Media

Posted on March 10, 2016, at 10:15 p.m. by Morgan Martin. Adweek published an infographic showing the relationship between dating apps and social media. The findings were interesting, yet predictable. As it turns out, dating apps and social media may just be the perfect public relations

For Nonprofits, It Starts at the Roots

For Nonprofits, It Starts at the Roots

Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched with water. Every social media platform seemed to have a video posted and someone new

Return to top of page