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Brands Create Poppin’ Consumer Experiences

Brands Create Poppin’ Consumer Experiences

Published on November 3, 2020, at 6:45 p.m. by Grace Evans. What concept blends consumers’ desire for experiences with social media promotion opportunities and unique brand engagement? The answer is pop-up shops. Pop-ups are one of the newest forms of brand activation that aim to

Get Face to Face: Events & PR

Get Face to Face: Events & PR

Published on March 4, 2019, at 3:05 p.m. by Gabby DiCarlo. Events have a breadth of purposes. They are birthdays and weddings but also brand activations, rallies, conferences, meetings and achievement celebrations. While serving a wide range of purposes, events usually do a few things:

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