How Social Media Influencers Changed Blogging Forever

Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a…

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in…

Got Ethics?

Posted: November 25, 2013, 2:15 p.m. by Jessica Smith. The core of the public relations field is ethics. Ethics create guidelines for professionals to maintain their own credibility as well as their clients’. The Public…

The DIY Blog Boom

Posted At: October 3, 2013 1:00 p.m. by Jessica Smith Do it yourself (DIY) blogs have been on the rise during the past couple of years largely because of Pinterest and people’s desire to make…

The Ethics of Ghost Writing

Posted At: September 18, 2013 2:45 P.M. by Christi Rich On Sept. 11, 2013, Vladimir Putin, president of Russia, authored an op-ed in The New York Times. Many public relations professionals, students and educators likely…

The Spring Tide of Weibo

Posted At: September 13, 2013 11:30 a.m. by Fanchu Meng New media is a great opportunity for businesses to promote their services. Just like Twitter is already deeply ingrained in Western culture, Weibo has taken over…

Scott: Embracing the New World of PR and Marketing

Posted At: February 27, 2013 9:05 P.M. by Katie Sanders The saying “Old habits die hard” can be applied to any industry today. If you are stuck in an organization that rejects new innovations or…

Business Blogging and Its Benefits

Posted At: February 1, 2013 1:45 P.M. by Charlotte Ward, Senior Account Manager at TopLine Communications Public relations officers regularly recommend that clients commit to producing a blog, and each time they deliberately use that…

A Blog Eat Blog World

Posted At: April 12, 2007 10:22 AM by Ross Reddick There’s that letter again. It seems as though every time we turn around, someone puts an “e” in front of a word to make a…

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