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FiLIP or Flop?

FiLIP or Flop?

Posted: April 2, 2014, 2:19 p.m. by Addison Viani. AT&T recently created buzz with its new product that is much more than a smartphone. This $200 device is targeted to customers who have children as young as 4 years old. ABC’s and 123’s are not

Tesla Talks Back

Tesla Talks Back

Posted: March 31, 2014, 1:34 p.m. by Shannon Auvil. Elon Musk, the CEO of Tesla Motors, the luxury electric car manufacturer based in Palo Alto, Calif., has lots of say about the New Jersey legislature. On March 11, New Jersey’s motor vehicle commission voted to

Good Morning, Mr. CEO

Posted At: November 6, 2013 2:12 p.m. by Benjamin Ladrillono When applying for jobs, you need to stand out. Yes, an impressive résumé will truly boost you up in the application stack. Yes, knowing an account executive in the agency will get your name on

‘Tis the Season of Pumpkin Spice

Posted At: October 9, 2013 4:27 p.m. by Sarah de Jong It is finally the season of football, sweaters and crunchy leaves. As a child, fall meant eating candy corn until your stomach hurt, then consuming even more on Halloween. Well, move over candy corn;

Eat More Chicken? You don’t have to ask me twice.

Posted At: September 16, 2013 2:30 p.m. by Sarah de Jong Chick-fil-A: To some people, the nine-letter, hyphenated name of the fast-food chicken empire immediately makes them salivate. To others, it brings up unpleasant memories of the company’s past public relations blunders and overly fried

Spam and Its Effectiveness (or Lack Thereof)

Posted At: September 4, 2013 2:50 p.m. by Brian C. Hoff Meet the totally transformed #Hamsters & all-new #2014Soul. [2014 Soul ! (Exclaim) shown. Expected Fall 2013.] pic.twitter.com/mb5jHQYiFe — Kia Motors America (@Kia) August 26, 2013   The #GalaxyNote3 has a 5.7″ Full HD Super AMOLED screen & improved S Pen, making

Planning Your Perfect Vacation

Posted At: August 9, 2013 4:15 p.m. by Aime O’Keefe Ten years ago vacation planning and booking were left to the niche market of travel agents. Travel agents were given exclusive complimentary passes to luxury resorts and hotels to bribe and sway clientele to book

Fake Stories, Real Consequences

Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions in the White House and Barack Obama is injured.” There was an immediate reaction to the false report; the DOW dropped

Enough Is Enough, JCP

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to

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