Strategy Behind your Social Media

Published on June 6, 2017, at 8:28 a.m. by Meredith Folsom. I recently read a Buzzfeed article discussing Ivanka Trump’s, President Donald Trump’s daughter, planned strategies behind each and every one of her Instagram posts. The article…

Learning the ROPES

Published on May 2, 2017, at 12:15 p.m. by Kayla Sullivan. Public relations students learn during their studies about the ROPES process of building a campaign, that is research, objectives, programming, evaluation and stewardship. Research…

United We Fall

Published on April 12, 2017, at 5:04 p.m. by Josh Downey. United Airlines is currently facing a crisis that will be remembered by all public relations professionals. Security guards forcibly removed a customer from a…

The Beauty of Publicity

Published on April 3, 2017, at 8:10 a.m. by Tristen Gell. The live-action “Beauty and the Beast” movie has been one of the most highly anticipated films of 2017. According to The Guardian, the original teaser-trailer broke…

Netflix and Hulu and HBO GO, Oh My!

Published on March 29, 2017, at 08:30 a.m. by Tristen Gell. Since the rise of online streaming services, the traditional television industry has seen a decline in viewership. According to MarketingCharts, “between 2011 and 2016,…

And the Oscar Goes to … the PR Team

Published on March 22, 2017, at 4:39 p.m. by Tristen Gell. The Academy Awards, also known as the Oscars, is a night where the most talented actors and actresses dress up in clothes that are…

Real Talk

Published on March 20, 2017, at 8:45 a.m. by Brittany Ray. Lately, I’ve been thinking about aging. Not the “Oh, no, I’m getting old and I’m not ready yet.” The feeling is more of a…

Guilty by Association

Published on February 8, 2017, at 8:56 a.m. by Tristen Gell. Ivanka Trump — an amazingly successful business woman and fashion icon. You may know her father, President Donald J. Trump. Some people aren’t too…

Not Another Princess Movie

Published on December 2, 2016, at 11:49 a.m. by Brittany Ray. When you hear Disney, what do you think of? Do you think of musical numbers that get stuck in your head? Or do you think…

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