Video Marketing as a Public Relations Tool

Published on December 4, 2017, at 3:22 p.m. by Kirby Tifverman. According to Forbes, “a third of all the time people spend online is dedicated to watching videos.” Video content is taking over the internet…

Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications…

What to Write in Your PR Blog

Published on Sept. 20, 2017, at 10:19 a.m. by Brie Carter. Is your blog a dud? Can’t think of anything to write about? When a company, nonprofit or agency has an active blog, it shows true…

To Be an Everyday Wonder Woman

Published on Sept. 14, 2017, at 10:35 a.m. by Elizabeth Selmarten. The latest superhero box office hit, “Wonder Woman,” is something I find to be truly wonderful. Patty Jenkins’ “Wonder Woman” film not only makes…

Strategy Behind your Social Media

Published on June 6, 2017, at 8:28 a.m. by Meredith Folsom. I recently read a Buzzfeed article discussing Ivanka Trump’s, President Donald Trump’s daughter, planned strategies behind each and every one of her Instagram posts. The article…

Learning the ROPES

Published on May 2, 2017, at 12:15 p.m. by Kayla Sullivan. Public relations students learn during their studies about the ROPES process of building a campaign, that is research, objectives, programming, evaluation and stewardship. Research…

United We Fall

Published on April 12, 2017, at 5:04 p.m. by Josh Downey. United Airlines is currently facing a crisis that will be remembered by all public relations professionals. Security guards forcibly removed a customer from a…

The Beauty of Publicity

Published on April 3, 2017, at 8:10 a.m. by Tristen Gell. The live-action “Beauty and the Beast” movie has been one of the most highly anticipated films of 2017. According to The Guardian, the original teaser-trailer broke…

Netflix and Hulu and HBO GO, Oh My!

Published on March 29, 2017, at 08:30 a.m. by Tristen Gell. Since the rise of online streaming services, the traditional television industry has seen a decline in viewership. According to MarketingCharts, “between 2011 and 2016,…

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