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The PR Brilliance of “Soy Georgina”

The PR Brilliance of “Soy Georgina”

Published on April 5, 2023, at 6:40 p.m. by Olivia Esquivel. Georgina Rodriguez may be known as the partner of the most famous soccer player in the world, but her Netflix series “Soy Georgina” has her taking the stage as the star of the show. The program just

Katie Gatti Tassin: Leading the Way to a Financially Literate Future

Katie Gatti Tassin: Leading the Way to a Financially Literate Future

Published on March 12, 2023, at 9:56 a.m. by Kate Amberson. The University of Alabama and Platform Magazine alumna Katie Gatti Tassin is strikingly different from the average public relations practitioner, financial consultant or advisor. Tassin created “Money with Katie,” a blog, podcast and social

Internships: The Unspoken Truth of Breaking into the PR World

Internships: The Unspoken Truth of Breaking into the PR World

Published on Oct. 24 at 4:42 p.m. by Sophie Collins. Freshman year of college is full of new beginnings, friends and challenges. Professors and advisers consistently remind any student who walks through their doors that they must have an internship, at least once in their college career. Though an

TikTok Takeover

TikTok Takeover

Published on Sept. 28, 2022, at 11:59 a.m. by Sophie Collins. If you’re anything like me, you’ve probably scrolled through TikTok for hours on end and stumbled across a video from Duolingo of Duo the owl participating in the most recent TikTok trend. Why is such a big brand

From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

Lessons from TV’s Favorite PR Practitioners

Lessons from TV’s Favorite PR Practitioners

Published on April 27, 2021, at 9:04 p.m.by Mikaela Weis. While it is rare to find a PR professional in TV programming that accurately portrays the job, we can still learn from our favorite fictional practitioners. From Olivia Pope in “Scandal” to Serena van der

COVID King

COVID King

Published on April 13, 2020, at 4: 40 p.m. by Jordan Axel. COVID-19, widely known as coronavirus, updates are dominating social media feeds, dinner conversations and Zoom meetings — making it difficult to escape the fear and unknown. However, if you have been on the

Humble Beginnings: Jeff Winton

Humble Beginnings: Jeff Winton

Published on March 3, 2020, at 5:48 p.m. By Allie Rose. Each person you meet is like a new book — each a different title, full of chapters with unique stories and various experiences encompassing a person’s life. As I have grown in my 20-something

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