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How Data is Reshaping the Public Relations Industry

How Data is Reshaping the Public Relations Industry

Published on October 2, 2019, at 8:45 p.m. by Carlyle Ascik. There is no way to avoid it — data is everywhere. From political campaigns to Instagram advertisements, more data is generated and collected than ever before. According to IBM, individuals produce 2.5 quintillion bytes

What PR People Need to Know About [Art]ificial Intelligence

What PR People Need to Know About [Art]ificial Intelligence

Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos. It’s Gmail filtering spam from your email inbox. It’s artificial intelligence (AI), and it exists

The Big Deal About Big Data

The Big Deal About Big Data

Published on November 30, 2016, at 9:10 a.m. By Nicole Morgan. In a digital world driven by likes, retweets and shares, we accumulate approximately 2.5 quintillion bytes of data per day. (That’s a lot of time watching cat videos on Facebook.) With big data on the

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