Editor Biographies

Memorie Bailey — Woodstock, Georgia  Major/Minor: Public Relations/Psychology Academic Achievements: President’s List Jobs, Internships & Other Achievements: Administrative Assistant: The Georgia Ballet (Fall 2008- Spring 2009); Intern: Dunwoody Convention and Visitor’s Bureau (Summer 2010); PR Intern:…


Welcome to Platform Magazine, a student-run public relations publication at The University of Alabama. We strive to encourage ethical practice and leadership, facilitate conversation with our readers and provide insight into the ever-changing world of…

NYC PR Girls: A Tale of Two Ladies

Posted: December 18, 2012 at 6:00 P.M. by Becca Bryant. PR professionals put much reliance on blogs as two-way communication tools. They are multifaceted. They give insight on opinions and news while simultaneously stimulating conversation.

As of July 2011, Technoraiti accounted for 164 million blogs, and the number is continually increasing.

In this digital room full of blabbermouths, how do bloggers make sure their voices are heard?

Would You Want Your Boss to Read This?

Posted At: November 28, 2012 2:45 P.M.
by Becca Bryant
PR professionals are entrusted with an immense amount of responsibility as representatives for their clients, particularly in the fast-paced online realm. Knowing every client’s social media login information should not be taken lightly. We have the obligation to uphold the client’s reputation, which is a crucial element to the success of the company.

Show, Don’t Tell: Measuring PR’s Worth

Posted At: November 21, 2012 5:22 P.M.
By Becca Bryant
What is public relations?
You will more than likely never get the same response from any two PR professionals. This is because PR encompasses so many different aspects.
PR is strategic communication. PR is creative problem solving. PR is fostering and maintaining relationships.

Keeping It “Fresh”

Posted: November 14, 2012 at 6:00 P.M.
by Becca Bryant
What first comes to mind when you hear the words “Eat Fresh”?
Subway has made a name for itself in more ways than one. Reaching more than 16 million “likes” on Facebook and 733,000 Twitter followers, Subway must be doing something right

"So, What Are Your Plans After Graduation?”

Posted At: October 22, 2012 2:00 P.M.
by Becca Bryant
This reoccurring question has begun to haunt me.

Finding a job has been the most stressful task I’ve ever faced. It’s intimidating and tedious. Sitting down in front of the computer, getting ready to send my first application, worry comes over me. A million questions race through my mind: Did I do everything right? Did I spellcheck? Are they going to like me?

Is Your Strategy "Built Tough"?

“Tuscaloosa Saturdays, built Ford tough.”
If you have had time to sit down to watch TV anytime within the last few years you have heard these familiar words from the University of Alabama head coach, Nick Saban. You may have also heard something extremely similar from Auburn coach, Gene Chizik or Georgia coach, Mark Richt.