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PR Strategies to Combat Cable TV Cord-cutters

PR Strategies to Combat Cable TV Cord-cutters

Published on April 9, 2022, at 8:44 p.m. by Kyrsten Eller. In the recent years of the digital era, the world has started turning to streaming services for entertainment purposes and moving away from traditional cable services. Key reasons for this change include features and

PR Leader Spotlight: Carole M. Howard

PR Leader Spotlight: Carole M. Howard

Published on October 26, 2020, at 4:55 p.m. by Kendal Lambert. As a child, you daydream what you want to be when you grow up, and it evolves multiple times throughout school and maybe even college. Eventually, you find a career that clicks, and you

Marketing and Public Relations: The Value of Switching Hats

Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it is important to recognize the ways in which they are

No Nice Southern Girl Should Be Involved With Public Relations

No Nice Southern Girl Should Be Involved With Public Relations

Posted: April 3, 2014, 10:11 a.m. by Myreete Wolford. Betsy Plank changed the way I understand the word “passion.” Betsy was a leader like no one you’ve ever heard of before. She once said, “I lived almost two career lifetimes in public relations, which is

FiLIP or Flop?

FiLIP or Flop?

Posted: April 2, 2014, 2:19 p.m. by Addison Viani. AT&T recently created buzz with its new product that is much more than a smartphone. This $200 device is targeted to customers who have children as young as 4 years old. ABC’s and 123’s are not

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to

A Tale of Two Mergers: What Happens When Companies Collide

Posted At: April 9, 2008 12:33 PM by Amelie Smith and Sarah Yates For newlyweds, the merging of assets is an exciting start to a new beginning. It is the beginning of a long life together, during which a family is created and memories are

The iPhone 4: Verizon vs. AT&T

By Aman Judge With the recent news of Verizon Wireless selling the iPhone 4, the question arises if other iPhone users will make the switch from AT&T to Verizon. Although the iPhone 4 was exclusively on the AT&T network, Verizon had been toying with the

Bitten by a Trend: Vampire Fever

What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage the demand they create. I doubt many anticipated the current

Apple v. AT&T: The MMS Blame Game

MMS. Who would have known that one little abbreviation could cause such an uproar in the technology community? AT&T released Multimedia Messaging Service, or MMS, for Apple iPhone users on September 25, 2009, allowing customers to send pictures and videos through text messaging. It seems

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