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Mark Harris: From VP at IBM to UA Professor

Mark Harris: From VP at IBM to UA Professor

Published on February 27, 2018, at 9:33 a.m. by Cara Bolt. Mark Harris, former vice president of communications for Global Business Services at IBM, has completed a three-decade career, which included a role as a senior communications advisor and speechwriter for Lou Gerstner, the CEO

Siri, We Have a Problem

Siri, We Have a Problem

Published on September 14, 2016 at 4:50 p.m. by Melody Schmidt. “Completely re-engineered.” “A huge advancement in photography for cell phones.” “60% faster and 30% more energy efficient.” All of these phrases were used to describe the highly anticipated, newest line of products announced by Apple

No Updates for Apple’s Marketing

No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m. by Sally Immel. Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company proved us wrong on so many levels. With the campaign

The Value of an Apology

The Value of an Apology

Posted: March 30, 2015, 2:05 p.m. by Annslee Wilson. With more outlets available now than ever before for brands to reach and interact with their audiences, it is often too easy for a brand to tarnish its image. A single word or action holds the

A Bite out of Apple

A Bite out of Apple

Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves

The Next Big Thing Is Doing PR Right

Posted At: November 4, 2013 2:15 p.m. by Kyle Borland. I closely follow the battle raging between Apple, Samsung and Google — I even get alerts to my phone. On the tablet and phone side of things, Apple has always had a significant lead but

National Competitors: Behind the scenes or over the line?

National Competitors: Behind the scenes or over the line?

by Megan Reichenbach, editor We all have those products that are a go-to while doing our usual weekly grocery run. For me, I immediately pick up the Kashi cereal over Special K, Diet Coke rather than Diet Pepsi and Tide cleaning products over the generic

The Spirit of Apple

The Spirit of Apple

by Sarah Shea, editor Originally published on PROpenMic When it comes to PR, Apple has it figured out. The company handles even the most secretive product releases virtually seamlessly. But what is the global technology giant to do when its founder and immediately former CEO

Up-to-date in PR? There’s an App for that (or several)

Apple dominates the Smartphone market today because of its 100,000 plus applications, but other Smartphones are catching up. With all the available apps, why not take advantage of the great resources held in your hand? There are apps available for your Smartphone of choice featuring

iPad: Game-changer?

Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to buy one. Personally, I was sleeping that morning. I haven’t

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