Mark Harris: From VP at IBM to UA Professor

Published on February 27, 2018, at 9:33 a.m. by Cara Bolt. Mark Harris, former vice president of communications for Global Business Services at IBM, has completed a three-decade career, which included a role as a…

Siri, We Have a Problem

Published on September 14, 2016 at 4:50 p.m. by Melody Schmidt. “Completely re-engineered.” “A huge advancement in photography for cell phones.” “60% faster and 30% more energy efficient.” All of these phrases were used to describe…

No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m. by Sally Immel. Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company…

The Value of an Apology

Posted: March 30, 2015, 2:05 p.m. by Annslee Wilson. With more outlets available now than ever before for brands to reach and interact with their audiences, it is often too easy for a brand to…

A Bite out of Apple

Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation.…

The Next Big Thing Is Doing PR Right

Posted At: November 4, 2013 2:15 p.m.
by Kyle Borland.
I closely follow the battle raging between Apple, Samsung and Google — I even get alerts to my phone. On the tablet and phone side of things, Apple has always had a significant lead but now Samsung has my loyalty.

The Spirit of Apple

by Sarah Shea, editor Originally published on PROpenMic When it comes to PR, Apple has it figured out. The company handles even the most secretive product releases virtually seamlessly. But what is the global technology…

Up-to-date in PR? There’s an App for that (or several)

Apple dominates the Smartphone market today because of its 100,000 plus applications, but other Smartphones are catching up. With all the available apps, why not take advantage of the great resources held in your hand?…

iPad: Game-changer?

Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to…

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