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A Controversial Celebration: Burger King U.K. and International Women’s Day

A Controversial Celebration: Burger King U.K. and International Women’s Day

Published on July 8, 2021, at 10:20 a.m.by Maggie Palmer. Holidays like International Women’s Day are one of the best opportunities for feel-good marketing. Companies can use their social media accounts to appeal for change while calling attention to their brands’ newest initiatives that they

The Power of the Apology Video (And Why So Many Fail)

The Power of the Apology Video (And Why So Many Fail)

Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded his now-infamous apology video, “So Sorry.” The video, which Paul made in response to backlash he received after publishing a video

No Need to Apologize

No Need to Apologize

Published on October 16, 2019, at 4:30 p.m. by Justine Groeber. How many times have you apologized for sending that much-needed, follow-up email? Or have said, “I’m sorry to bother you but …” to a client before asking them a question? While interjecting a quick

Tiger Silenced, Nike Tees Off

Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months. Because many sponsors no longer want to be associated with

“My Stupid Mouth:” apologies are better in 140 characters or less

We all love a great Perez-Hilton-infused celebrity scandal, and who has drawn more fire recently than John Mayer? Mayer’s extremely relaxed and a little bit too revealing Playboy article sparked controversy across the nation. His “stupid mouth” definitely got him in trouble in the multi-page

Financial Crisis or Moral Crisis?

USA Today recently pointed out that corporate apologies are becoming more and more rare in the face of the current economic crisis. The article argues that CEOs see admitting blame as a sign of weakness, even though the article claims that “In 2004, professors from

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