Better Together: The Art of Co-Branding

Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day.…

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Bringing Out-Group Members In

Published on November 20, 2018, at 9:15 p.m. by Anna Jones. Out-groups and in-groups are part of everyday public relations, and while the in-group is usually the easier of the two to work with, both…

Food in the Age of Social Media

Published on November 18, 2018, at 3:45 p.m. by Anna Jones. There are 2.34 billion worldwide social media users according to Statista. Although this number allows social media to impact many industries, according to Social…

How to Find and Distinguish Your Personal Brand

Published on October 10, 2018, at 10:05 a.m. by Anna Jones. Many believe the term personal brand was coined by Tom Peters in 1997, in an article he wrote for Fast Company stating, “To be…