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Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern

Putting the Truth Back into PR

Putting the Truth Back into PR

Published on February 3, 2016 at 4:15 p.m. by Ana Vega. Public relations are two words that when put together give many people the wrong impression of what this field is all about.People often think that if you work in this profession, you are good

SeaWorld Drowning

SeaWorld Drowning

Posted: April 21, 2015, 3:10 p.m. by Ana Vega. It’s been nearly two years since the “Blackfish” documentary was released that tore apart SeaWorld’s image. But that isn’t the only PR disaster the entertainment company has faced within its 56 years of existence. With incidents

What ImPRession Does Your Résumé Leave?

What ImPRession Does Your Résumé Leave?

Posted: April 7, 2015, 11:42 a.m. by Ana Vega. Different professions hold their applicants to different standards. For instance, writing tests in the public relations field are quite common, but nurses would never be expected to write a sample news release. However, regardless of what

Long Live the Post: Reputation 101

Long Live the Post: Reputation 101

Posted: April 6, 2015, 2:27 p.m. by Ana Vega. If you have ever tried to build your credit score, you may be familiar with the long-term process of proving yourself as a reliable person. Enhancing your online reputation is fairly similar to that, and with

An Open Letter to Urban Outfitters

An Open Letter to Urban Outfitters

Posted: March 23, 2015, 4:44 p.m. by Ana Vega. Well, Urban Outfitters, you truly are a “repeat offender,” as noted by Rachel Uniatowski in a previous Platform Magazine blog post.Once again, the spotlight is on the popular clothing and accessory brand. For $69, you too

A Busy Time for the CDC

A Busy Time for the CDC

Posted: March 16, 2015, 10:52 a.m. by Ana Vega. The Centers for Disease Control and Prevention organization was quite active this flu season after a mismatch occurred between the predicted strains in this year’s vaccine and a predominate flu strain that was circulating the United

Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

#SOTU: The Good, The Bad and The Ugly

#SOTU: The Good, The Bad and The Ugly

Posted: January 28, 2015, 7:15 p.m. by Ana Vega. We’ve seen social media run the show during sporting events, music festivals and more. It strengthens the interactions between viewers, fans and the companies they support. Last week, during the State of the Union address, the

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