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The Female Appeal in Public Relations

Posted At: January 21, 2012 3:30 PM by Alex and Megan Reichenbach “The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality.” —Women in Public Relations: How Gender

Beyond the headline

Beyond the headline

by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press release. This basic “who, what, when, where, why and how” document has always been a major component of the public relations industry. But

Banking on good PR

Banking on good PR

by Alex Reichenbach If you’ve been watching the news for the last few weeks, you’re probably familiar with the complaints Bank of America has been receiving. On September 29, Bank of America publicly announced its plan to charge customers a $5 monthly fee for those

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