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6 New Year’s Resolutions for PR Students

6 New Year’s Resolutions for PR Students

Published on January 22, 2018, at 11:25 a.m. by Brooke Bailey. Happy 2018! With the new year comes new opportunities to reevaluate your goals and to set a brand new path for the coming months. If you’re looking to change up your resolutions this year

Jennifer Jenkins: Nuggets of Leadership

Jennifer Jenkins: Nuggets of Leadership

Published on November 3, 2017, at 2:05 p.m. by Brooke Bailey. Jennifer Graham Jenkins, APR, is a go-getter. Hailing from the small town of Fayette, Alabama, she found her love for public relations while still in high school. “There was a very classy lady in

Social Media Story Smackdown: Instagram vs. Snapchat

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been

Invest in Your Company’s Future the Right Way

Invest in Your Company’s Future the Right Way

Published on April 27, 2016, at 11:40 a.m. by Kenzie Winn. Imagine that you are starting a new business. From limited budgets to attracting a new audience, the amount of planning that goes into starting a company is extraordinary. One of the most crucial decisions 

Geo-TAG, You’re It

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and

Real Beauty Catches On

Real Beauty Catches On

Posted: January 9, 2015, 1:11 p.m. by Jean Faircloth. Kudos to Dove as it celebrates a decade of success in its determination to empower women through its Campaign for Real Beauty! There has been a domino effect of companies wanting to take part in celebrating

Breaking News at the Speed of Social Media

Breaking News at the Speed of Social Media

Posted: November 7, 2014, 2:35 p.m. by Mary Kathryn Woods. A crisis breaks. Within the blink of an eye, the whole world knows. How? A little blue birdie with a big mouth that we call Twitter plays a significant role in spreading news stories. A few

Tuscaloosa: Breaking the College Town Stereotype

Tuscaloosa: Breaking the College Town Stereotype

Posted: October 29, 2014, 1:42 p.m. by Katie Lansford. It’s no secret that Tuscaloosa is regarded as a college football town. From September to November each year, thousands of football fans migrate to one of Alabama’s most well-known cities to see their favorite Crimson Tide

Reich With Talent Not Publicity

Posted: April 25, 2014, 1:51 p.m. by Myreete Wolford. “You have no time left, let alone the energy to do it.” Nathan Reich is a contemporary folk singer with a gift and message to spread, but no time or energy to spread it. His melancholy

Exposing Blackfish For Exposing SeaWorld

Exposing Blackfish For Exposing SeaWorld

Posted: April 24, 2014, 2:45 p.m. by Myreete Wolford. In crisis communication, a response is necessary, but a fast response is imperative. SeaWorld’s response against the bashing-documentary “Blackfish” has come far too late — a year and four months to the date, too late. The

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