Skip links

Tiara Talk: The Pageant Industry’s Evolving Reputation

Tiara Talk: The Pageant Industry’s Evolving Reputation

Published on February 1, 2024, 1:25 p.m.by Shaley Brown. The pageant industry has drawn criticism over the years for its perpetuation of unrealistic body images and for crowning tall, thin young women. However, pageants are also known for building resilience by exposing women to competition

She’s More Than a Doll: Barbie

She’s More Than a Doll: Barbie

Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media

How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

From Alabama to the Big Apple

From Alabama to the Big Apple

Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city.

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

Jump Scare: Let’s Talk About Ghostwriting

Jump Scare: Let’s Talk About Ghostwriting

Published on November 1, 2023, 9:04 p.m.by Ali Burleson. Ghostwriting is a longstanding practice and can bring both negative and positive reactions from readers. It’s common in the public relations field, and as a PR practitioner, you may not be fully aware of the benefits ghostwriting

The PR of Mental Health Buzzwords

The PR of Mental Health Buzzwords

Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have the worst OCD.” I’m willing to bet that if you’ve ever spent time on TikTok

Data Storytelling: The Key to Presenting Data to Clients

Data Storytelling: The Key to Presenting Data to Clients

Published on October 16, 2023, 1:29 p.m.by Alison Reed.  When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.

Return to top of page