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Champions on the Field and in PR Strategies

Champions on the Field and in PR Strategies

Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes

Southern College Game Day Apparel Converts Northern Students

Southern College Game Day Apparel Converts Northern Students

Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what comes after sorority recruitment? The answer: football — a Southern girl’s next major fashion event. At The University of Alabama, football

Alabama Football: Next Win Against Clemson Via TikTok?

Alabama Football: Next Win Against Clemson Via TikTok?

Published on February 10, 2021, at 6 p.m.by Lawson Colgate. We’ve been hearing the words “tick tock” for years now. From counting down the minutes on a clock to Ke$ha’s 2009 hit, TiK ToK, the phrase is something we are all familiar with to an extent. In

The Branding Bowl: The Tide vs. The Ducks

Posted At: November 14, 2013 10:15 a.m. by Lexi Holdbrooks. They say don’t judge a book by its cover, but just one look at that flat screen TV in your living room and you can tell a whole lot about the team you’re watching.

Sports in a Social World

Sports in a Social World

Posted At: February 7, 2013 5:40 P.M. by Gillian Richard It is no secret that the use of social media has exploded over the past few years. Corporate use of social media is also on the rise —companies who do not have any social media

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