Staying Up to Date While Avoiding Information Overload

Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest news (in the industry and beyond) and trends. But with newsworthy…

Body Positivity and Brand Authenticity

Published on October 4, 2018, at 3:10 p.m. By Gillian Castro Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining…

Marketing More Than a Rainbow

Posted on September 26, 12:26 a.m. by Katie Gatti. This June marked a monumental step forward for the LGBT community as same-sex marriage was legalized nationwide. The decision was made manifest across countless platforms with…

Capitalizing on Curiosity

Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen the Snapchat stories of marathons in New York, the dog show…

Honey Maid: Haters Gonna Hate

Posted: April 18, 2014, 4:10 p.m. by Stefanie Dunlap. With companies beginning to incorporate different types of family dynamics into marketing and advertising, some may think that consumer bases are changing. Consumers are not always…

iPad: Game-changer?

Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to…