Body Positivity and Brand Authenticity

Published on October 4, 2018, at 3:10 p.m. By Gillian Castro Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining…

Marketing More Than a Rainbow

Posted on September 26, 12:26 a.m. by Katie Gatti. This June marked a monumental step forward for the LGBT community as same-sex marriage was legalized nationwide. The decision was made manifest across countless platforms with…

Capitalizing on Curiosity

Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen the Snapchat stories of marathons in New York, the dog show…

Honey Maid: Haters Gonna Hate

Posted: April 18, 2014, 4:10 p.m. by Stefanie Dunlap. With companies beginning to incorporate different types of family dynamics into marketing and advertising, some may think that consumer bases are changing. Consumers are not always…

iPad: Game-changer?

Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to…