Skip links

The 3 Steps of Authentic CSR

The 3 Steps of Authentic CSR

Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida can communicate with like-minded organizations in Sweden. The Meaningful Brands study conducted by Havas discovered 55 percent of consumers believe their

What About Us: Why the PR industry needs PR

What About Us: Why the PR industry needs PR

Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my insides begin to boil. To provide context, I was standing

Lessons from the Emerald City

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane ride from Atlanta to O’Hare airport in Chicago, a five-hour delay, then a four-hour flight

Barri Rafferty: President, Mentor and Leader

Barri Rafferty: President, Mentor and Leader

Published on October 21, 2016, at 10:38 a.m. by Sonny Franks. Barri Rafferty did not always know she was destined to be the first female president of Ketchum, one of the most prominent public relations agencies in the world. “I did a lot of experimenting early

Law and PR: Different Sides of the Same Coin

Law and PR: Different Sides of the Same Coin

Posted At: Sept. 20, 2013 6:30 p.m. by Brian C. Hoff & Susan Griffiths Law and public relations are not usually thought of as a cooperative exchange of cultures in the business world. PR and law often clash when the two industries are forced to work

We Take PRide

We Take PRide

Posted At: March 5, 2013 6:20 P.M. by Gillian Richard I wasn’t at the round table when members of The University of Alabama’s PRSSA chapter decided we would implement the hashtag #takePRide. I don’t know the exact motive for choosing it, but I can take a good guess.

Return to top of page