The 3 Steps of Authentic CSR

Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida can communicate with like-minded organizations in Sweden. The Meaningful Brands study…

What About Us: Why the PR industry needs PR

Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my…

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane ride from Atlanta to O’Hare…

Barri Rafferty: President, Mentor and Leader

Published on October 21, 2016, at 10:38 a.m. by Sonny Franks. Barri Rafferty did not always know she was destined to be the first female president of Ketchum, one of the most prominent public relations agencies…

Law and PR: Different Sides of the Same Coin

Posted At: Sept. 20, 2013 6:30 p.m. by Brian C. Hoff & Susan Griffiths Law and public relations are not usually thought of as a cooperative exchange of cultures in the business world. PR and law…

We Take PRide

Posted At: March 5, 2013 6:20 P.M. by Gillian Richard I wasn’t at the round table when members of The University of Alabama’s PRSSA chapter decided we would implement the hashtag #takePRide. I don’t know the exact motive…