Published on May 22, 2018, at 8:48 a.m. by Maret Montanari. It is any brand’s worst nightmare to have its name attached to a scandal. Imagine being Adidas right now. The first shoe dropped in September 2017 when the Federal Bureau of Investigation (FBI) charged Adidas
Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the
Published on June 16, 2017, at 7:35 a.m. by Allison Morris. A lot can change over the course of 10 years. In 2007 I had braces and shopped at Aeropostale, which now is closing stores nationwide. My parents had just given me a flip phone
