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Transforming Abercrombie: The Multibillion Dollar Rebrand

Transforming Abercrombie: The Multibillion Dollar Rebrand

Published on February 15, 2o24, 11:47 p.m.by Halston Seton. When you walk into an Abercrombie store, your eyes don’t instantly tear up from the smell of men’s cologne anymore. Better yet, there’s enough light throughout the store so you can actually see the clothes you

Clearing the Abercrombie Stench

Clearing the Abercrombie Stench

Posted: September 29, 2015, 6:00 p.m. by Luke Thomas. Do you remember that really dark store in the mall? You know, the one that you could smell from the parking deck, where it sounded like a rave was going on inside. They sold pricey clothes

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