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Test your knowledge of public relations terms.
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Question 1 of 7
1. Question1 points
“The style of writing characteristic of material in newspapers and magazines, consisting of direct presentation of facts or occurrences with little attempt at analysis or interpretation”Correct
Lexico Publishing Group LLC. (2007). “Journalism” entry. Dictionary.com. Retrieved November 18, 2007.
Question 2 of 7
2. Question1 points
“A set of pieces of creative work collected to be shown to potential customers or employers”Correct
Lexico Publishing Group LLC. (2007). “Portfolio” entry. Dictionary.com. Retrieved November 18, 2007.
Question 3 of 7
3. Question1 points
“Background information on an organization…who they are, their mission, and other information. Usually found at end of news release”Correct
Diggs-Brown, B. (2007). The PR Styleguide: Formats for Public Relations Practice (p. 227). Canada: Wadsworth.
Question 4 of 7
4. Question1 points
“Relates ‘softer,’ less important and less immediate news that are concerned with human interest stories that highlight some aspect of an organization; feature releases typically attract less media attention than do announcements”Correct
Marsh, C., Guth, D., & Short, B. (2005). Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication (p. 40). Boston: Pearson Education Inc.
Question 5 of 7
5. Question1 points
“Optional secondary [headline that can be used to] clarify the main headline or divide longer copy blocks into manageable chunks…. When they clarify the main headline, they generally are longer than the corresponding headline”Correct
Subheading Marsh, C., Guth, D., & Short, B. (2005). Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication (p. 121). Boston: Pearson Education Inc.
Question 6 of 7
6. Question1 points
“Planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time”Correct
American Marketing Association (2007). “Integrated Marketing Communications” entry. Retrieved December 6, 2007.
Question 7 of 7
7. Question1 points
“Kind, grade, or make, as indicated by a stamp, trademark, or the like; a kind or variety of something distinguished by some distinctive characteristic”Correct
Lexico Publishing Group LLC. (2007). “Brand” entry Dictionary.com. Retrieved November 18, 2007.