What is Thought Leadership?
Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to
Cultivating Connections Changes Lives: A Kristen Ellis Profile
Published on April 2, 2024, at 5.48 p.m.by Stephanie Smith. Platform Magazine and Capstone Agency alumna Kristen Ellis has been in the public relations agency world for nearly eight years, having a successful career
Travel PR Isn’t Just for the Coast
Published on March 21, 2024, 1:54 p.m. by Jackson Olmstead. Travel and destination public relations are components of destination marketing that have existed for decades and are staples in most
Breaking Through: Women in Sports Are Here to Stay
Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first in NFL history, this powerful moment
Media Blitz: The Changing Media Culture in College Football
Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity and competition passed on since 1869. Throughout
Tackling Change: The PR Impact of Flag Football on the NFL
Published on February 27, 2024, 6:15 p.m. by Alexis Anderson The NFL is one of the most prevalent and popular sports and entertainment organizations in the United States. Its annual revenue in
Career Change: From Beat Reporter to Communications Specialist
Published on January 31, 2024, 4:16 p.m.by Carsyn Smiling. Every year recent college graduates enter the workforce hoping to find the perfect job right out of college. Many use their
The Super Bowl of Persuasion
Published on December 23, 2023, 12:41 p.m.by Ali Burleson. Over 63 years ago, many Americans gathered around the television screen to narrow their focus on the first televised presidential debate.
Fashion PR: One of the Most Intense Industries
Published on December 13, 2023, 6:12 p.m. by Caroline Raley. Fashion public relations brings together creativity and communication, turning clothes into stories that connect with everyone’s niche. Fashion PR is defined as
The Art and Science of Rebranding
Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to