Snapchat Your Story

Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a…

Mission Impossible: Winning America’s Heart

Posted: October 9, 2014, 4:42 p.m. by Brittany Downey. The 60 Minutes special “What makes us America” played on CBS Sunday, Sept. 28, featuring United States President Barack Obama. Among the topics were relations between…

Under the PINfluence

Posted: October 1, 2014, 9:11 p.m. by Mary Kathryn Woods. Just keep pinning, just keep pinning, just keep pinning, pinning, pinning. That tune must be swimming through the minds of Pinterest co-founders Ben Silbermann, Evan…

A New Age of Creatives

Posted: September 29, 2014, 2:46 p.m. by Connor Fox. “Creativity: the use of the imagination or original ideas, especially in the production of an artistic work.” This basic definition of the term has been interpreted…

Natural Public Relations

Posted: September 17, 2014, 5:08 p.m. by Michelle Sue Agee. Natural public relations occurs when brands implement public relations strategies and marketing tactics to almost seamlessly captivate their following and expand their reach within the…

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing…

A+ for Average

Posted: March 14, 2014, 2:30 p.m. by Morgan Daniels. Women often suffer from low self-esteem and negative body image thanks to the impossible standard of beauty seen in the media and mainstream culture. These issues…

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s…

Fast-Casual Dining Trend

Posted: February 20, 2014, 5:11 p.m., by Stefanie Dunlap. In an ever-changing world, the types of businesses that show up on the market are based on consumer wants and needs. More specifically, restaurants must tap into…

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