Opening the PR Dialogue

Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast Forward to Public Relations Future…

Corporate PR Practice in Following Trends

Published on April 5, 2018, at 10:36 a.m. by Elizabeth Driver. Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR…

The New Wave of Zoo Marketing

Published on March 26, 2018, at 1:54 p.m. by Cara Bolt. Traditionally, zoos have been marketed as places where people can see wild animals up close. In more recent years, several large zoos have been…

The Flexibility of Working from Home

Published on February 20, 2018, at 9:37 a.m. by Darsey Norton. The working culture in America is shifting as more workers make use of flexible employment opportunities. According to a report by Global Workplace Analytics,…

Personal brand

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations…

How Social Media Influencers Changed Blogging Forever

Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a…

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