Posted At: November 18, 2013 2:15 p.m. by Brian C. Hoff. For the past 10 years, more than three million people around the world have begun a revolution to colloquially rename November in the name of men’s health awareness. During Movember, men grow mustaches to raise an eyebrow or two with the goal of striking up conversations about the purpose behind sporting a lip sweater, as well as raising money along the way.
Posted At: October 26, 2013 9:08 a.m. By Lexi Holdbrooks When it comes to PR, how can a public relations agency strategically use Pinterest to contribute promotional value like its social media counterparts, Facebook and Twitter?
Posted At: October 24, 2013 8:50 a.m. by Benjamin Ladrillono. In this new digital era, businesses surround us with media clutter. Everywhere we turn, another brand appears in front of us. However, for the most part, we are immune from these messages. So how does Ketchum succeed in conveying its messages to us? Break through.
Posted At: October 23, 2013 7:07 p.m. by Brian C. Hoff. Think about Anheuser-Busch. It’s like Starbucks. Both have a strong grasp on their particular industries. A microbrewery is like your local coffee shop. It is a small business owned and operated by someone you’d consider a neighbor.
Published At: October 6, 2013 8:30 p.m. by Jacquie McMahon. Public relations is “practically as old as society” according to industry forefather Edward Bernays, but the education for the profession is still relatively new. As we work in the “golden age of public relations,” it’s important to be familiar with the industry’s past, present and future.
Posted At: October 3, 2013 1:00 p.m. by Jessica Smith. Do it yourself (DIY) blogs have been on the rise during the past couple of years largely because of Pinterest and people’s desire to make their own projects for less. Some of the more successful blogs are seeing hundreds of thousands of views per month with very loyal followers. These bloggers are focusing on relationship building to promote their blogs to respective niche groups of people.
Posted At: September 29, 2013 9:30 a.m. by Susan Griffiths. With more than 171,000 words, the English language is one of the most widely spoken languages in the world. However, with an evolving world of technology and communication, is the English language suffering?
Posted At: March 18, 2013 1:44 P.M. by Claudia Calhoun One single invention that solves a minuscule problem could cost thousands of dollars in order to make a prototype, as well as testing it to see if it would even sell in the marketplace. This money doesn’t even include the hundreds of thousands devoted to advertising, public relations and marketing to create a brand identity and brand awareness. For an inventor, this is a steep mountain to climb.
Posted At: March 15, 2013 9:30 P.M. by Kaitlyn Honnold Sometimes it takes 15 pairs of kneepads to get professionals brainstorming creatively.
Posted At: March 14, 2013 6:02 P.M. by Grayson Martin With the U.S. government unable to reach a bipartisan agreement to avoid the automatic budget cuts known as sequestration, defense and domestic-related programs will see $1.2 trillion in cuts spread out over a nine-year period. This year alone will see $85 billion in cuts across the board.
Posted At: March 8, 2013 10:00 A.M. by Caroline Murray What does SEO really mean? Beyond algorithms and keywords, how can a company use SEO to improve its performance?
Posted At: March 4, 2013 1:27 P.M. by Casey Rogers In today’s digitally centric society, it comes as no surprise that user data from social media outlets has found a unique niche in the modern judicial process as well as become a driving force in both criminal and civil litigation.