Ferguson: Communicating During the Chaos

Posted: April 28, 2015, 2:50 p.m. by Laura Gregory and Sarah Parker. For the past six months, debate has raged regarding police brutality and race relations. At the center of this issue is Ferguson, Missouri,…

Creativity Evolved

Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives who breed genius campaigns. In…

Big Fish, Small Pond

Posted: April 16, 2015, 3:00 p.m. by Annslee Wilson. Bigger is better — or at least that is what public relations students are often told. When it comes to choosing career paths, PR students sometimes…

Internal Communications: Creating Brand Ambassadors

Posted: April 13, 2015, 2:36 p.m. by Ethan Wiggins. In the past, employees were regarded by CEOs and managers as unimportant, replaceable parts of the company. Now, more and more companies realize the importance of…

The Difficulty of Theater Marketing

Posted: April 10, 2015, 5:11 p.m. by Mackensie Henderson. With a significant drop in performing arts attendance, having a theater-marketing guru is imperative to the success of a theater. According to a survey conducted by the…

McDonald’s: An Evolving Image

Posted: March 31, 2015, 3:13 p.m. by Katie Vette. “This is how people want to experience our brand,” said Tyler Litchenberger, McDonald’s communications manager for external relations. Litchenberger has worked continuously on developing the McDonald’s…

Linking Arms for Mutual Success

Posted: March 31, 2015, 3:01 p.m. by Sarah Parker. Carefully considering prospective clients is critical for the long-term success of any PR agency. When an agency is diligent in assessing clients, it can form lasting,…

A Busy Time for the CDC

Posted: March 16, 2015, 10:52 a.m. by Ana Vega. The Centers for Disease Control and Prevention organization was quite active this flu season after a mismatch occurred between the predicted strains in this year’s vaccine…

Under the Menfluence

Posted: March 16, 2015, 10:13 a.m. by Esther Workman. Public relations is a female-saturated industry dominated by males. But not for long. According to a 2010 Ragan study, the PR industry is 85 percent female,…

Through the Fires: The Evolution of Crisis Management

Posted: March 9, 2015, 3:23 p.m. by Ethan Wiggins. Ludlow, Colorado, April 20, 1914: 1,200 striking coal miners and their families are attacked by the Colorado National Guard and the Colorado Fuel and Iron Company…

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