For Nonprofits, It Starts at the Roots

Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched with water. Every social media…

Breaking the Chain: Tobacco versus CVS

Posted: September 21, 2014, 3:55 p.m. by Brittany Downey. On Sept. 3, CVS Caremark Corporation announced the change of its corporate name to CVS Health. Its mission is “to reflect its broader health care commitment and its…

A Sweet Place to Start

Posted: August 29, 2014, 9:14 a.m. by Amber Ingram. Public relations plays an important role for corporations and businesses of all sizes. For Sweets Cupcakes, a Tuscaloosa, Alabama, bakery owned by Mary Booth and Johnathan…

Brightening the Appeal of Indoor Malls

Posted: April 23, 2014, 12:10 p.m. by Addison Viani. Just a few years ago, the indoor mall was the place to be on a Saturday afternoon. Whether you had 10 items on your list or…

Raising the Barre

Posted: April 3, 2014,  1:08 p.m. by Devon Landman.   If you haven’t heard of the new, unique workout called Pure Barre, chances are you will soon. Pure Barre uses an isometric-training workout on a…

A Brand Linking PR and Passion

Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is…

Signs of Success

Posted: March 17, 2014,  1:51 p.m. by Maggie Jones. As the nation becomes more diverse, our communication tactics alter accordingly. We learn to speak another language or develop a skill that will help us reach…

Top Five Reasons to Know About The Plank Center

Posted: March 13, 2014, 9:25 p.m. by Myreete Wolford. I have a present for you, a treasure you may have yet to discover. The public relations nerd in you should be squealing with excitement because…

Small Town, Big Money

Posted: March 12, 2014, 6:30 p.m. by Addison Viani. A few years ago, Highlands, N.C., was a simple, quaint town visited by tourists as a weekend mountain getaway. Today, there is a new reason people…

Partnerships with a Purpose

Posted: February 21, 2014, 10:25 a.m., by Maggie Jones. In order to pursue a goal, there must be a purpose in mind. Whether it’s for the common good and well-being of humankind or for purely…

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