What the Media Wants

Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous emails, and you followed up…

The Public Relations Side of a Data Breach

Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches that, in turn, resulted in…

Tuscaloosa: Breaking the College Town Stereotype

Posted: October 29, 2014, 1:42 p.m. by Katie Lansford. It’s no secret that Tuscaloosa is regarded as a college football town. From September to November each year, thousands of football fans migrate to one of…

More Than Just Food

Posted: October 6, 2014, 2:13 p.m. by Amber Patterson. Restaurants are dreams turned into serious business for today’s chefs. They are learning that it takes more than just food and word of mouth to get…

Let Us Stay with You

Posted: October 4, 2014, 11:30 a.m. by Michelle Pierce. Finally. The weekend has arrived that John Vawter and his wife, Susan, have been anxiously awaiting. A weekend away from the kids. A weekend away from…

For Nonprofits, It Starts at the Roots

Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched with water. Every social media…

Breaking the Chain: Tobacco versus CVS

Posted: September 21, 2014, 3:55 p.m. by Brittany Downey. On Sept. 3, CVS Caremark Corporation announced the change of its corporate name to CVS Health. Its mission is “to reflect its broader health care commitment and its…

A Sweet Place to Start

Posted: August 29, 2014, 9:14 a.m. by Amber Ingram. Public relations plays an important role for corporations and businesses of all sizes. For Sweets Cupcakes, a Tuscaloosa, Alabama, bakery owned by Mary Booth and Johnathan…

Brightening the Appeal of Indoor Malls

Posted: April 23, 2014, 12:10 p.m. by Addison Viani. Just a few years ago, the indoor mall was the place to be on a Saturday afternoon. Whether you had 10 items on your list or…

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