How Storytelling Captivates and Inspires

Posted on February 11, 2016, at 12:30 p.m. by Mackenzie Lyng. In April 2011, creator of TOMS shoes, Blake Mycoskie, asked the world a question: Will everyone go barefoot? From this question, Mycoskie started One…

The Sweet Secret to Nestle’s Global Branding Success

Posted on February 10, 2016, at 10:00 p.m. by Mackenzie Lyng. When you think of Nestle brands, you probably envision tasting the flaky, peanut-butter-flavored center of a Butterfinger or smelling freshly baked Toll House cookies.…

How Social Media Streamlines Customer Service

Posted on February 8, 2016, at 4:11 p.m. by Mackenzie Lyng. Have you ever used social media as a way to get customer service? Companies are now serving consumers on the social level. As many…

Painting PR: How Professionals Market Art and Galleries

Posted on December 4, 2015, at 6:40 p.m. by Caroline Giddis. Bright lights shine down on canvases with beautiful splashes of color. Stimulating works of art hang in the windows, inviting strangers to come inside.…

Culture Shock: Work Edition

Posted on Oct. 21, 2015 at 1:30 p.m. by Luke Thomas. If someone told you that your entire way of doing things was about to change, you might feel the tendrils of anxiety closing around…

Social Media & Health Care: Made for Each Other

Published October 2, 2015, 2:00 p.m. by Caroline Giddis. Over the past 10 years, the world has seen a boom in the creation and use of social media. Different industries have adopted it and watched…

Greek Life Crisis Management

Posted: September 28, 2015, at 2:05 p.m. by Sally Immel. The increase in the number of college students choosing to “go Greek” has caused sorority and fraternity leadership to assemble a set of rules and…

Political Communication from Past to Trump

Posted: Monday, September 21, 2015, at 8:00 p.m. by Tatum Roessler. Presidential campaigns and elections have dominated the media for years, dating back to previous presidents and candidates like Andrew Jackson, Teddy Roosevelt, John F.…

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

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