Illiteracy from A to Z

Published on January 4, 2017, at 3:13 p.m. by Nicole Morgan. 758 million. That is the number of people around the world who cannot read this sentence. Imagine not being able to vote in an…

A Healthy Industry: The State of Health Care PR

Published on November 15, 2016, at 1:59 p.m. by Amelia Neumeister. When talking about public relations sectors, the main specialties thought about are technology, entertainment, sports, fashion and food. But one of the biggest sectors…

Rebranding 2016

Published on November 10, 2016, at 6:41 p.m. by Ashley Stults. The 2016 election has been like no other. Both parties have used uncharacteristic political tactics and seen unpredictable voting. While the Democrats had an unexpected…

Extinguishing the Fire of a Crisis

Published on November 8, 2016, at 2:51 p.m. By Nicole Morgan. The race to be the best in the digital world is more competitive than ever. With new smartphones being released every year, tech giants…

Sports PR: Staying Ahead of the Message

Published on October 19, 2016, at 4:10 p.m. by Mary Catherine Molay In the world of sports, messaging can change in an instant. Technology is one of the greatest assets available to the public relations industry,…

Why We Rebrand

Published on October 14, 2016, at 10:37 a.m. By Brittany Ray When organizations undergo a rebrand, their publics take notice. But why do organizations engage a process that can change their appearance completely? Rebranding can occur…

The Evolution of Public Relations Research

Published on October 4, 2016, at 2:01 p.m. by Sonny Franks. “I just remember thinking there has to be a better way,” remarked Dr. William J. Gonzenbach, public relations professor at the University of Alabama,…

Welcome to the City of Branding, Home of the Visual Identity

Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications…

Food for Thought

Published on September 29, 2016, at 7:18 p.m. By Ashley Stults @ashlynnstults In recent years the debate between nonorganic and organic food has intensified. The organic side argues its products are better, cleaner and healthier for both…

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