Influencers Gone Rogue: How to Protect Your Brand

Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead body in the Aokigahara forest near Mt. Fiji, Japan. The forest…

Performing Arts PR 101

Published on March 2, 2018, at 3:30 p.m. by Elizabeth Driver. Theater. Music. Dance. In the performing arts, you can never see the same show twice. Different from any other art form, live performances change…

Less Visible Industries Are No Less Meaningful

Published on February 14, 2018, at 7:07 p.m. by Alyssa Comins. People are most comfortable with the familiar. Perhaps that is why it seems most public relations students hope to represent clients in the consumer,…

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

Celebrity Rebranding 101

Published on December 15, 2017, at 7:20 a.m. by Lexi McKenzie. Celebrities have been rebranding themselves for years but lately, public figures seem to be changing up their images left and right. The popularity in…

Alabama vs. Auburn: A Rivalry Stretching Beyond Football

Published on December 12, 2017, at 10:46 a.m. by Hyland Stockton. While the original rivalry between The University of Alabama and Auburn University started in 1893  with the widely popular “Iron Bowl,” a new competition began…

PR … in SPACE!

Published on November 27, 2017, at 10:32 a.m. by Maggie Schneider. “Three. Two. One. And lift … off?” For a few moments, the gathered crowd in Cape Canaveral, Florida, waited expectantly for the launch of…

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