Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it…

How Nonprofits Profit from CreateAthon

Published on April 18, 2017, at 11:00 a.m. by Meredith Folsom. Nonprofits face a challenge when it comes to promoting their specific advocacy or social cause. This is often due to a lack of funds…

Public Relations and Politics: Tied Together

Published on April 10, 2017, at 1:25 p.m. by Josh Downey. The past few years of American politics have been interesting to say the least. Scandal after scandal, along with the introduction of the terms…

The Presidency PR Transition

Published on April 5, 2017, at 12:06 p.m. by Briana Borcic. President Donald J. Trump’s inauguration may have opened a new door for public relations. Over the past year, President Trump has taken the media by…

From Paper to Computer

Published on March 30, 2017, at 1:40 p.m. by Clara Balestrieri. As our digital age is advancing, the print industry is slowly fading away. Newspapers, magazines and books are now available online, so what does…

Netflix and Hulu and HBO GO, Oh My!

Published on March 29, 2017, at 08:30 a.m. by Tristen Gell. Since the rise of online streaming services, the traditional television industry has seen a decline in viewership. According to MarketingCharts, “between 2011 and 2016,…

It’s Good to Be a Girl in 2017

Published on March 23, 2017, at 5:37 p.m. by Erica Cooke. It started off in 1982 as just a quilted paisley pattern, folded and tucked into different shapes that would eventually transform into a bag.…

Behind the Chip

Published on March 8, 2017, at 8:34 a.m. by Clara Balestrieri. “Please insert chip.” We’re all familiar with hearing this when making a purchase. Sometimes it’s more convenient than using cash and struggling to put the…

Bridging the Gap in Health Care PR — It’s Up to Us!

Published on February 23, 2017, at 1:25 p.m. by Julia Cione. With the advancement of technology and medicine, the need for public relations practitioners has grown in the health care industry. Generally, it is not…

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