Profile: Jack Claypoole’s Journey Home

  Published on October 16, 2018, at 2:05 p.m. by Reagin Edwards. Picture yourself on a balcony staring at the Atlantic Ocean. The sun is starting to fade, and you are enjoying a cold beverage…

How to Find and Distinguish Your Personal Brand

Published on October 10, 2018, at 10:05 a.m. by Anna Jones. Many believe the term personal brand was coined by Tom Peters in 1997, in an article he wrote for Fast Company stating, “To be…

The Richards Group — Agency Profile

Published on October 1, 2018, at 4:45 p.m. by Bri Roselius. Stan Richards’ philosophy is simple. When he founded The Richards Group (TRG) in 1976, Richards had one method in mind: The Peaceable Kingdom. Known…

What’s the Deal with the Oxford Comma Debate?

Published on September 28, 2018, at 9:10 p.m. by Emily Hillhouse. The Oxford comma is the last comma before the final conjunction in a series. For example, it’s the comma after “blue” in the following…

Accredited in Public Relations: Going the Extra Mile

Published on September 24, 2018, at 4:35 p.m. by Savanna Guitard. When college students hear “continuing your education,” many think of getting a master’s degree. However, public relations professionals have another option: getting the Accreditation…

Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is…

How to Get into an Industry That Makes a Difference

Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever…

Patron Relations in the Performing Arts

Published on April 26, 2018, at 7:17 p.m. by Elizabeth Driver. Auditions, choreography, costume design, tech rehearsals. In the performing arts, many audience members never experience the different processes that create a live performance. Performing…

PR Implications of “Live PD”

Published on April 19, 2018, at 9:39 p.m. by Alyssa Comins. On Friday and Saturday evenings, loyal “Live PD” fans forgo other forms of weekend entertainment and turn on their televisions for three hours of…

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