GPS to International Public Relations

Published on November 7, 2018, at 4:22 p.m. by Trenton Brasfield. International public relations involves any business communications done on a global scale. If a message crosses sovereignty lines, it is international PR. For Americans,…

From Grassroots to Great Success

Published on October 29, 2018, at 4:19 p.m. by Anna Claire Toxey. Growing an organization is generally not an easy task, and often proves to be especially difficult for nonprofits. From lack of public awareness…

Come Fly with Me: The Art of Airline Public Relations

Published on October 17, 2018, at 7:45 p.m. by Emily Hillhouse. Aside from being the largest U.S. domestic airline, Southwest Airlines has a reputation in the communications industry for superior branding and customer loyalty. Recently…

How to Find and Distinguish Your Personal Brand

Published on October 10, 2018, at 10:05 a.m. by Anna Jones. Many believe the term personal brand was coined by Tom Peters in 1997, in an article he wrote for Fast Company stating, “To be…

The Richards Group — Agency Profile

Published on October 1, 2018, at 4:45 p.m. by Bri Roselius. Stan Richards’ philosophy is simple. When he founded The Richards Group (TRG) in 1976, Richards had one method in mind: The Peaceable Kingdom. Known…

What’s the Deal with the Oxford Comma Debate?

Published on September 28, 2018, at 9:10 p.m. by Emily Hillhouse. The Oxford comma is the last comma before the final conjunction in a series. For example, it’s the comma after “blue” in the following…

Accredited in Public Relations: Going the Extra Mile

Published on September 24, 2018, at 4:35 p.m. by Savanna Guitard. When college students hear “continuing your education,” many think of getting a master’s degree. However, public relations professionals have another option: getting the Accreditation…

Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is…

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