Publicity Perspectives from Three Music Industry Insiders

Published on April 19, 2019, at 10:50 a.m. by Michaela McLean. Due to the ever-changing digital landscape, the music industry has drastically evolved in the last decade. For example, vinyl records and cassette tapes have…

Low Cost Solutions: Nonprofit PR

Published on April 17, 2019, at 10:05 p.m. by Gabby DiCarlo. It’s not easy to start a nonprofit and with low funding, sometimes public relations efforts are out of the question.  Since donations are the…

Convergence: Same Difference

Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many things stay the same. The convergence of the public relations and…

Culture is King

Published on April 16, 2019, at 10:20 p.m. by Olivia Lake. It is undeniable the impact culture has on the success of an agency. According to a study conducted by The Drum, 100 percent of…

Extreme PR: Flexibility and Expertise

Published on April 13, 2019, at 4:35 p.m. by Mickey Kennedy. A nimble pan-American public relations firm with soccer-focused branding power from around the world. That is exactly what Extreme PR brings to the table…

The Psychology of Building Relationships

Published on April 9, 2019, at 4:25 p.m. by Emma Bannen. Some of the most common definitions of public relations include a reference to relationship building. Building and maintaining relationships between an organization and its…

The Importance of Diversity and Inclusion in PR

Published on April 3, 2019, at 4:03 p.m. by Cassidy Anderson. The lack of diversity and inclusion in the world of public relations is a gargantuan issue in the field. The PR industry cannot succeed…

Agency Profile: Thompson & Co. Public Relations

Published on March 7, 2019, at 7:35 p.m. by Julia Landon. More and more today, public relations agencies are shying away from being solely PR and moving toward being integrated agencies with advertising and marketing…

Internship Profile: Why Southwest?

Published on March 5, 2019, at 10:05 a.m. by Hudson Nuckolls. Southwest Airlines Co. is not only one of the most prestigious airlines, but also companies, in the world. Taking its first flight in 1971,…

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