Posted: February 7, 2014, 3.30 p.m. by Molly Moore. CarInsurance.com recently released a survey of America’s favorite...
Posted At: January 10, 2014 10:54 a.m. by Aime O’Keefe Destination branding and tourism marketing used to be...
Posted At: December 10, 2013 8:30 a.m. by Lexi Holdbrooks & Benjie Ladrillono. Millennials. We are lazy...
Posted At: December 9, 2013 4:30 p.m. by Ashley Jones Many often resist the thought of change. For most...
Posted At: December 9, 2013 11:45 a.m. by Kyle Borland When the average American thinks of Barclays PLC, the first...
Posted At: December 3, 2013 7:33 a.m.
by Christi Rich.
Health care communication professionals are charged with the immense task of learning the ins and outs of the Patient Protection and Affordable Care Act (ACA) in order to educate a variety of audiences about the parts of this law that impact them.
Posted At: November 13, 2013 2:30 p.m.
by Courtney Cox.
“The driving force behind the ‘Game Changer’ campaign was to help elevate the Vanderbilt Athletics brand both regionally and nationally with the goal of creating increased support for all of our teams,” Walsh said.
Posted At: October 18, 2013 10:37 a.m. by Sarah de Jong. Formerly the Greater Greenville Convention and Visitor’s Bureau, VisitGreenvilleSC debuted a new logo, website, social media, visitor’s companion and full-on rebranding campaign for the city. What’s the name of the campaign? “Yeah, THAT Greenville.”
Posted At: October 9, 2013 2:45 p.m.
By Kyle Borland
A city is a brand. In the same way a company like Coca-Cola or Apple would market itself, each city has to do the same.
Posted At: September 26, 2013 1:15 p.m.
by Courtney Cox. Service-learning is an excellent teaching and learning strategy that yields positive outcomes for communities, client organizations and students.
Posted At: Sept. 20, 2013 6:30 p.m.
by Brian Hoff & Susan Griffiths.
Law and public relations are not usually thought of as a cooperative exchange of cultures in the business world. However, studying PR as an undergraduate can actually be beneficial to a career in the legal field.
Posted At: Sept. 19, 2013 7:15 P.M.
by Aime O’Keefe.
Every effort to communicate to the consumer is in reference to the revolutionary way Chipotle buys ingredients and prepares food. Chipotle’s alternative interpretation of organic and renewable ingredients is infectious, converting people to the responsible eating craze with a brand loyalty like no other company has achieved.