Posted At: November 13, 2013 2:30 p.m. by Courtney Cox. “The driving force behind the ‘Game Changer’ campaign was to help elevate the Vanderbilt Athletics brand both regionally and nationally with the goal of creating increased support for all of our teams,” Walsh said.
Posted At: October 18, 2013 10:37 a.m. by Sarah de Jong. Formerly the Greater Greenville Convention and Visitor’s Bureau, VisitGreenvilleSC debuted a new logo, website, social media, visitor’s companion and full-on rebranding campaign for the city. What’s the name of the campaign? “Yeah, THAT Greenville.”
Posted At: October 9, 2013 2:45 p.m. By Kyle Borland A city is a brand. In the same way a company like Coca-Cola or Apple would market itself, each city has to do the same.
Posted At: September 26, 2013 1:15 p.m. by Courtney Cox. Service-learning is an excellent teaching and learning strategy that yields positive outcomes for communities, client organizations and students.
Posted At: Sept. 20, 2013 6:30 p.m. by Brian Hoff & Susan Griffiths. Law and public relations are not usually thought of as a cooperative exchange of cultures in the business world. However, studying PR as an undergraduate can actually be beneficial to a career in the legal field.
Posted At: Sept. 19, 2013 7:15 P.M. by Aime O'Keefe. Every effort to communicate to the consumer is in reference to the revolutionary way Chipotle buys ingredients and prepares food. Chipotle’s alternative interpretation of organic and renewable ingredients is infectious, converting people to the responsible eating craze with a brand loyalty like no other company has achieved.
Posted on June 5, 2013 at 1:40 p.m. by Gillian Richard During World War II, the Americans and the British both had effective communication strategies and exemplary leaders, and PR professionals today can learn from their examples.
Posted on May 30, 2013 at 10:15 a.m. by Taylor Hodgkinson In every industry there is a necessity for communication as the foundation for relationship building, in this case, making PR practitioners become liaisons between artists, collectors and directors.
Posted At: April 26, 2013 12:23 p.m. by Grayson Martin There will come a time when the PR pro will have to understand how decisions made at the local, state and federal levels could affect his client. The practitioner must also effectively communicate the client’s position and needs to political representatives, in addition to the general public.
Posted At: April 23, 2013 10:00 p.m. by Haley Clemons The House of Pacific Relations International Cottages, nestled within Balboa Park of San Diego, Calif., is a four-hour adventure that leads participants through 32 different nations and ethnicities by way of atmosphere, food and genuine artifacts.
Posted At: April 12, 2013 9:30 P.M. by Claudia Calhoun Northrop Grumman provides innovate products and services in the fields of aerospace systems, electronic systems, information systems and technical services. At its core and in the simplest terms, Northrop Grumman is doing one basic thing — protecting America’s troops.
Posted At: March 25, 2013 1:25 P.M. by Taylor Hodgkinson People travel to witness St. Patrick’s Day, but if they’re lucky they’ll experience Savannah.