The Elusive Art of Pitching

Published on April 17, 2018, at 1:11 p.m. by Cara Bolt. Is pitching an elusive art? As a public relations practitioner, it’s frustrating when you spend hours crafting the perfect pitch, only for it to…

Standing Out in PR at the National Level

Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations.…

How Business and PR Work Hand in Hand

Published on April 13, 2018, at 1:43 p.m. by Alana Doyle. ROI, cash on hand, balance sheet, P&L, competitive advantage. These are key terms every public relations professional should understand when entering the business world.…

Variances in PR Abroad

Published on March 23, 2018, at 3:50 p.m. by Stephanie Zielinski. Public relations is a cosmopolitan industry. International companies need to spread brand awareness, good publicity and campaigns with ease. However, each country does not…

PR with a Purpose: Not Everyone Gets a Happy Ending

Published on March 11, 2018, at 2:41 p.m. by Mallory McDonald. It’s a tale as old as time: Kids grow up and have the opportunity to be anything they want — a doctor, lawyer, astronaut,…

Influencers Gone Rogue: How to Protect Your Brand

Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead body in the Aokigahara forest near Mt. Fiji, Japan. The forest…

Performing Arts PR 101

Published on March 2, 2018, at 3:30 p.m. by Elizabeth Driver. Theater. Music. Dance. In the performing arts, you can never see the same show twice. Different from any other art form, live performances change…

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