Less Visible Industries Are No Less Meaningful

Published on February 14, 2018, at 7:07 p.m. by Alyssa Comins. People are most comfortable with the familiar. Perhaps that is why it seems most public relations students hope to represent clients in the consumer,…

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

Celebrity Rebranding 101

Published on December 15, 2017, at 7:20 a.m. by Lexi McKenzie. Celebrities have been rebranding themselves for years but lately, public figures seem to be changing up their images left and right. The popularity in…

Alabama vs. Auburn: A Rivalry Stretching Beyond Football

Published on December 12, 2017, at 10:46 a.m. by Hyland Stockton. While the original rivalry between The University of Alabama and Auburn University started in 1893  with the widely popular “Iron Bowl,” a new competition began…

PR … in SPACE!

Published on November 27, 2017, at 10:32 a.m. by Maggie Schneider. “Three. Two. One. And lift … off?” For a few moments, the gathered crowd in Cape Canaveral, Florida, waited expectantly for the launch of…

It’s the Small Things

Published on November 13, 2017, at 1:12 p.m. by Caitlin Heffley. With increased tools for exposure, communication and brand development, it is now easier than ever to begin a small business, and, due to the…

Media Corporations: What You Need to Know

Published on November 8, 2017, at 12:02 p.m. by Maggie Schneider. Disney. Depending on who is asked, the name will conjure different ideas for different people. For some, they will immediately think of the animated…

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