Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is…

What to Do When You Don’t Have a Post-Grad Job

Published on May 16, 2018, at 8:23 a.m. by Greta Banks. College graduation is right on the horizon. For some, it’s the light at the end of a long and laborious tunnel. They’ve accepted jobs…

Brittany Downey: Reaching the Summit

Published on May 14, 2018, at 10:12 a.m. by Darsey Norton. Brittany Downey, account executive at Summit Group, knows the value of hard work and is not afraid of a challenge. However, her journey to…

Agency Profile — BIG Communications

Published on May 9, 2018, at 10:00 a.m. by Allie Binford. The University of Alabama is nationally renowned for its top 5 public relations program (as ranked by PRWeek), but that’s not all the state…

Opening the PR Dialogue

Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast Forward to Public Relations Future…

How to Get into an Industry That Makes a Difference

Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever…

Patron Relations in the Performing Arts

Published on April 26, 2018, at 7:17 p.m. by Elizabeth Driver. Auditions, choreography, costume design, tech rehearsals. In the performing arts, many audience members never experience the different processes that create a live performance. Performing…

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public…

Page 1 of 2

  • 1
  • 2