Posted At: December 10, 2013 8:30 a.m. by Lexi Holdbrooks & Benjie Ladrillono. Millennials. We are lazy and entitled. We either care too much or too little about consumers. And most importantly, we only care about ourselves. But are these perceptions accurate? Who are the real millennials, and how can we be reached?
Posted At: December 9, 2013 4:30 p.m. by Ashley Jones. Many often resist the thought of change. For most organizations, rebranding is a daunting task, but a necessity in order to keep up with the changing tides of the growing marketplace. 99designs, a San Francisco-based online graphic design marketplace, puts a fun and creative spin to the challenging rebranding process with its community contests.
Posted At: December 9, 2013 11:45 a.m. by Kyle Borland. When the average American thinks of Barclays PLC the first thing that comes to mind is more than likely the Barclays Center in Brooklyn or the Barclays Premier League. But there is more to Barclays than one would initially think.
Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. Weight-loss trends such as the thigh gap are coming into society in full force, and fashion companies are only egging them on.
Posted At: December 3, 2013 7:33 a.m. by Christi Rich. As November ends, we approach the two-month mark of the initial implementation of the Patient Protection and Affordable Care Act (ACA), also known as Obamacare. From its inception and signing in 2010, the ACA has caused much controversy within both major political parties. The initial kickoff of the ACA was disappointing to many, with technological issues plaguing the healthcare.gov website. Communication professionals working in the health care industry are charged with the immense task of learning the ins and outs of this piece of policy in order to educate a variety of audiences about the parts of this law that may be of utmost importance to them.
Posted At: December 3, 2013 7:24 a.m. By Amanda Michelson. Hill Communications is the student-run public relations firm of the S.I. Newhouse School of Public Communications at Syracuse University. Established over a decade ago, the firm serves 7-10 clients and has about 80-100 members per semester. From its hierarchical structure and competitive application process to its time tracking, the firm maintains the highest level of professionalism.
Posted At: November 25, 2013 2:15 p.m. by Jessica Smith. Bloggers are also getting the short end of the stick when it comes to ethical dilemmas. Some PR firms are not disclosing information to bloggers. Silverman said PR firms are giving them free products to review without all of the appropriate information.
Posted At: November 20, 2013 8:04 a.m. by Benjamin Ladrillono. The sun rises on a typical New York day. Andy Polansky, chief executive officer of global public relations firm Weber Shandwick, wakes up and begins his regular morning routine. As his coffee brews, he starts the day catching up on world news, reading articles from The New York Times; scanning his Twitter feed and responding to emails from clients and staff. That’s where the typical day for Polansky ends.
Posted At: November 19, 2013 11:00 a.m. by Karly Weigel. The firm still has the ability to grow over time. Tapping into the talent pool of eager PR students at UT will help grow the firm’s size and prevalence in the state. Texas Tower PR wants to amplify the good they are doing in the Austin community.
Posted At: November 14, 2013 9:55 a.m. by Karly Weigel. PRLab is currently working with 16 clients this semester at the regional and national levels. Some of the big name clients include Ben & Jerry’s Ice Cream and the United States Coast Guard. Locally, the PRLab works with multiple clients. The 7 Sisters Project is an organization that initiates positive and healthy conversations with girls ages 13-22 about avoiding stereotypes. Another client is Boston Blades, a women’s professional hockey team in Boston. Other clients include Goodwill Boston, Urban Art Bar and the One for Health Foundation.
Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The film industry has become a common stage for marketing products and an incredible technique for creating revenue for various tourism destinations both locally and nationally. This particular form of publicity and promotion has become known as film-induced tourism.