Less Visible Industries Are No Less Meaningful

Published on February 14, 2018, at 7:07 p.m. by Alyssa Comins. People are most comfortable with the familiar. Perhaps that is why it seems most public relations students hope to represent clients in the consumer,…

Personal brand

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations…

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

The Complex Legacy of Early PR Leader Ivy Lee

The Complex Legacy of Early PR Leader Ivy Lee

Published on December 15, 2017, at 7:25 a.m. by Grace Turner. Ivy Lee: founder, pioneer and trailblazer of public relations. We study him and other PR giants, such as Edward Bernays, Arthur Page and Betsy…

Celebrity Rebranding 101

Published on December 15, 2017, at 7:20 a.m. by Lexi McKenzie. Celebrities have been rebranding themselves for years but lately, public figures seem to be changing up their images left and right. The popularity in…

Alabama vs. Auburn: A Rivalry Stretching Beyond Football

Published on December 12, 2017, at 10:46 a.m. by Hyland Stockton. While the original rivalry between The University of Alabama and Auburn University started in 1893  with the widely popular “Iron Bowl,” a new competition began…

What’s Next: PR, Post Grad

Published on December 11, 2017, at 6:57 p.m. by Caitlin Heffley. “What do you want to be when you grow up?” For young children, this is a common question that often evokes answers of all…

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