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Jose Vargas Inspires Us to “Define Am...
Posted: December 6, 2012 at 1:53 P.M. by Shelby Calambokidis. Pulitzer-Prize Winner Jose Antonio Vargas should serve as an inspiration to every professional and student in the PR industry. In his efforts to introduce a national debate about the stigma against undocumented immigrants in the United States, Vargas has become a one-man show in his public relations efforts.
Handling the Holiday Chaos
Posted At: December 3, 2012 2:00 P.M. by Memorie Bailey It’s important to get things done on time, but it’s also important to enjoy the holidays and the well-deserved time off. Here are some useful tips for staying on track during the holiday season.
Ho-Ho-Whole Lotta PR Wisdom from Sant...
Posted At: November 28, 2012 1:50 P.M. by Sam Nathews It’s a bird! It’s a plane! It’s… an overweight, elderly man bellowing “HO-HO-HO” through the whiskers of his long, white beard while riding in a magical sleigh filled with Christmas gifts and powered by nine flying reindeer? That’s right — Santa Claus is coming to town. And along with all the toys and goodies, he has loaded a bit of public relations insight into his big, red gift bag for all the good little PR pros to enjoy.
KISS Your Media Kit
Posted At: November 26, 2012 1:37 P.M. By Nicole Hohman What are the elements of a successful media kit? Piece of cake! I found it more effective to break down what the company wants to convey to its audience rather than the media kit components. I closed my eyes and envisioned the company. Picture: A new company. A new magazine. A new story to tell.
Show, Don’t Tell: Measuring PR’s Wort...
Posted At: November 21, 2012 5:22 P.M. By Becca Bryant What is public relations? You will more than likely never get the same response from any two PR professionals. This is because PR encompasses so many different aspects. PR is strategic communication. PR is creative problem solving. PR is fostering and maintaining relationships.
How to Handle Overtime
Posted: November 16, 2012 at 9:45 A.M. by Kristin Nelson When a project is due by the end of the week and it is so tedious that it can’t be finished during the typical 9-to-5 day, follow these steps to help make crunch time less painful.
Rick Bragg’s Recipe for a Rich Story...
Posted: November 15, 2012 at 2:25 P.M. by Jessica Colburn. Storytelling doesn’t involve simply telling a story — it helps you feel the story. And, according to Bragg, one of the most important parts is giving your story a heart.
The PR Bible
Posted At: November 14, 2012 2:40 P.M. by Sam Nathews Time and time again, top-tier PR practitioners have lauded Carnegie’s book as a must-read for those of us in the industry — some even going as far as dubbing it “The PR Bible.” As I’ve discovered, these rave reviews and recommendations come with good reason. Before we even turn a page, the book’s connection to PR stands out like a well-crafted pitch. The very title of the book itself essentially summarizes a PR pro’s two most basic goals: win friends (read: foster mutually beneficial relationships) and influence people (read: influence people).
A Time to Give Thanks
Posted: November 12, 2012 at 1:56 P.M. by Grace Roberts. While not as prevalent as it once was, a thank-you note can help you make a lasting impression in a world full of constant networking.
The Do’s and Don’ts of Ré...
Posted: November 7, 2012 at 2:50 P.M. by Memorie Bailey So, how do we avoid getting our résumé canned?
Publicists: The Inside Scoop
Posted: October 31, 2012 2:12 P.M. by Nicole Hohman Image is everything. For those in the entertainment industry, image is a crucial factor of being successful. Though image may not be the only component (raw talent is also preferred!), having a unique, positive image can be essential to a celebrity’s career. This is where the publicist comes in.
Big Opportunity in Small Places
Posted: October 29, 2012 2:00 P.M. by Memorie Bailey So, if busy cities and large firms aren’t for you, there’s still big opportunity in small places.
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