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Jose Vargas Inspires Us to “Define Am...

Posted: December 6, 2012 at 1:53 P.M. by Shelby Calambokidis. Pulitzer-Prize Winner Jose Antonio Vargas should serve as an inspiration to every professional and student in the PR industry. In his efforts to introduce a national debate about the stigma against undocumented immigrants in the United States, Vargas has become a one-man show in his public relations efforts.

posted on: Dec 6, 2012 | author: Student

Handling the Holiday Chaos

Posted At: December 3, 2012 2:00 P.M.
by Memorie Bailey

It’s important to get things done on time, but it’s also important to enjoy the holidays and the well-deserved time off. Here are some useful tips for staying on track during the holiday season.

posted on: Dec 3, 2012 | author: Student

Ho-Ho-Whole Lotta PR Wisdom from Sant...

Posted At: November 28, 2012 1:50 P.M.
by Sam Nathews
It’s a bird! It’s a plane! It’s… an overweight, elderly man bellowing “HO-HO-HO” through the whiskers of his long, white beard while riding in a magical sleigh filled with Christmas gifts and powered by nine flying reindeer?

That’s right — Santa Claus is coming to town. And along with all the toys and goodies, he has loaded a bit of public relations insight into his big, red gift bag for all the good little PR pros to enjoy.

posted on: Nov 28, 2012 | author: Student

KISS Your Media Kit

Posted At: November 26, 2012 1:37 P.M.
By Nicole Hohman
What are the elements of a successful media kit? Piece of cake!
I found it more effective to break down what the company wants to convey to its audience rather than the media kit components.
I closed my eyes and envisioned the company. Picture: A new company. A new magazine. A new story to tell.

posted on: Nov 26, 2012 | author: Student

Show, Don’t Tell: Measuring PR’s Wort...

Posted At: November 21, 2012 5:22 P.M.
By Becca Bryant
What is public relations?
You will more than likely never get the same response from any two PR professionals. This is because PR encompasses so many different aspects.
PR is strategic communication. PR is creative problem solving. PR is fostering and maintaining relationships.

posted on: Nov 21, 2012 | author: Student

How to Handle Overtime

Posted: November 16, 2012 at 9:45 A.M.
by Kristin Nelson
When a project is due by the end of the week and it is so tedious that it can’t be finished during the typical 9-to-5 day, follow these steps to help make crunch time less painful.

posted on: Nov 16, 2012 | author: Student

Rick Bragg’s Recipe for a Rich Story...

Posted: November 15, 2012 at 2:25 P.M. by Jessica Colburn. Storytelling doesn’t involve simply telling a story — it helps you feel the story. And, according to Bragg, one of the most important parts is giving your story a heart.

posted on: Nov 15, 2012 | author: Student

The PR Bible

Posted At: November 14, 2012 2:40 P.M.
by Sam Nathews

Time and time again, top-tier PR practitioners have lauded Carnegie’s book as a must-read for those of us in the industry — some even going as far as dubbing it “The PR Bible.”

As I’ve discovered, these rave reviews and recommendations come with good reason. Before we even turn a page, the book’s connection to PR stands out like a well-crafted pitch. The very title of the book itself essentially summarizes a PR pro’s two most basic goals: win friends (read: foster mutually beneficial relationships) and influence people (read: influence people).

posted on: Nov 14, 2012 | author: Student

A Time to Give Thanks

Posted: November 12, 2012 at 1:56 P.M. by Grace Roberts. While not as prevalent as it once was, a thank-you note can help you make a lasting impression in a world full of constant networking.

posted on: Nov 12, 2012 | author: Student

The Do’s and Don’ts of Ré...

Posted: November 7, 2012 at 2:50 P.M.
by Memorie Bailey

So, how do we avoid getting our résumé canned?

posted on: Nov 7, 2012 | author: Student

Publicists: The Inside Scoop

Posted: October 31, 2012 2:12 P.M.
by Nicole Hohman
Image is everything. For those in the entertainment industry, image is a crucial factor of being successful. Though image may not be the only component (raw talent is also preferred!), having a unique, positive image can be essential to a celebrity’s career. This is where the publicist comes in.

posted on: Oct 31, 2012 | author: Student

Big Opportunity in Small Places

Posted: October 29, 2012 2:00 P.M.
by Memorie Bailey

So, if busy cities and large firms aren’t for you, there’s still big opportunity in small places.

posted on: Oct 29, 2012 | author: Student

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