Biographies – Fall 2008 – Volume III, Issue I

Jessica Ayers – Tampa , Florida Major/Minor: Public Relations/World Business, Russian Academic Achievements: Recipient of National Merit Scholarship, Recipient of Mel Allen Scholarship, Recipient of The University of Alabama Presidential Scholarship, Kappa Tau Alpha National Communications Honor Society,…

Nike+ Consumer

Posted At: December 11, 2008 1:09 PM by Jessica Ayers Nike entered the new millennium with a brand portfolio that any company would envy and spokespersons of the likes of Michael Jordan, Lance Armstrong, Roger…

Social Media in Our Changing World: The Tools

Posted At: December 11, 2008 9:21 AM by Jacob Summers Business & relationships The term “public relations” brings to mind two key concepts: “business” and “relationships.” One cannot have effective PR without building a relationship,…

The Golden (and Green) Era of PR

Posted At: December 10, 2008 5:46 PM by Whitney Taylor The PR world is changing at the speed of light, and with these new changes come new priorities. Now, in addition to writing news releases,…

The Social Media Century

Posted At: December 10, 2008 4:11 PM by Molly McPherson The world is smaller now as War of the Worlds becomes war of the Web. Social media has created a “media of the masses,” where…

Viral — It's Not Just about the Common Cold Anymore

Posted At: December 10, 2008 4:10 PM by Martha Griffith Viral, a history Merriam-Webster still defines “viral” the same way it has since the word appeared in its dictionary in 1937. It is an adjective…

The Truth about Event Planning

Posted At: December 10, 2008 3:20 PM by Stephanie Summer Weddings, birthday parties, formal dinners — planning events such as these does not even begin to describe a public relations job. Although many people think…

Gaining Real World ExPeRience

Posted At: December 10, 2008 3:03 PM by Brandi King Having hands-on, real world experience when you graduate can be a valuable asset when entering the workforce. Most students gain that experience through internships or…

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