Refugee Relations

Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic public relations is to relate…

A Place for Politics in PR

Published on July 23, 2017, at 2:20 p.m. by Jessica Banks. I was recently on the subway in New York when I looked up and saw the Smirnoff ad below. The ad reads, “Made in…

How to Approach a Journalist

Published on July 17, 2017, at 12:15 p.m. by Katie Willem. Eric Alterman in his article “How PR Is Killing Journalism” entertains a very negative view of public relations. His thoughts come from this statement,…

Keyword: Transparency

Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony Ware, the shooting of a…

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane ride from Atlanta to O’Hare…

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and…

Fake News and the Public Relations Industry

Published on February 16, 2016, at 5:30 p.m. by Tristen Gell. Public relations professionals and the American public have always had a strained relationship. The public has generally been skeptical of PR professionals. To the…

The Power of Positivity

Published on November 16, 2016, at 4:32 p.m. By Mary Catherine Molay The 2016 presidential race was one like we have never seen before. There has been media backlash on both sides of the spectrum that…

Keeping the Promise

Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and…

Page 1 of 3