The Importance of Teaching Responsible Pet Adoption

Published on October 5, 2017, at 5:26 p.m. by Lexi McKenzie. College is hard. Sure, the classes are challenging, but arguably the hardest thing about beginning college is the lifestyle change and the transition to…

Ethics & the Environment

Published on September 27, 2017, at 7:35 p.m. by Hope Runyan. Within the past 10 years, we’ve seen a change in how companies operate. Across the globe, they have made the shift to a more…

The Black, White & Gray Areas of Lying & Deception In PR

Published on September 19, 2017, at 5:27 p.m. by Mallory McDonald. Lying and deception seem like black and white subjects — clearly defined as right or wrong. However, in a field like public relations that…

Refugee Relations

Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic public relations is to relate…

A Place for Politics in PR

Published on July 23, 2017, at 2:20 p.m. by Jessica Banks. I was recently on the subway in New York when I looked up and saw the Smirnoff ad below. The ad reads, “Made in…

How to Approach a Journalist

Published on July 17, 2017, at 12:15 p.m. by Katie Willem. Eric Alterman in his article “How PR Is Killing Journalism” entertains a very negative view of public relations. His thoughts come from this statement,…

Keyword: Transparency

Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony Ware, the shooting of a…

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane ride from Atlanta to O’Hare…

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and…

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